Shutterstock has unveiled an AI video generator that folds text-to-video and image-to-video models into a single workflow, as the company pushes deeper into commercial generative AI. The new tool is designed to help teams move from early concepting to finished output while keeping licensing and brand standards under one roof, according to Shutterstock’s announcement and reporting from industry publications.

The platform brings together models from Google, Runway and other providers with Shutterstock’s own library of creative assets, allowing users to start from a prompt, animate a still image or build on existing brand material. Shutterstock says the aim is to reduce the fragmentation that often comes with using separate tools for generation, rights clearance and production.

Paul Teall, vice president of marketplace strategy at Shutterstock, said the company was extending the trust it has built around its AI image tools into video. He added that new users can try the product with two free generations, giving customers a low-friction way to test the service before committing to commercial use.

The launch also fits into Shutterstock’s wider effort to position itself as an infrastructure partner for AI rather than just a stock-content vendor. The company has been expanding its data licensing and AI services, and says it now offers rights-cleared multimodal datasets, custom training data and evaluation support for developers building generative systems. Shutterstock argues that combining those services with creative tools gives enterprises a more controlled route to deploying AI across production workflows.

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Source: Noah Wire Services