Deezer says almost half of the music uploaded to its platform each day is now machine-made, a sign of how quickly artificial intelligence is changing the economics and culture of streaming. The company said roughly 75,000 AI-generated tracks are being submitted daily, equal to about 44% of all new uploads, according to its latest figures.

The scale of the surge is striking even by recent standards. Deezer had previously put the share of AI-generated uploads at about 39% earlier this year, and the company now says the volume has kept climbing as tools such as Suno and Udio have made synthetic music easier to produce at scale. In 2025, Deezer said it detected and tagged more than 13.4 million AI tracks.

But the headline number tells only part of the story. Deezer says AI-generated music still makes up just 1% to 3% of total streams on the service, suggesting listeners are not yet gravitating to it in the same proportions as its upload share would imply. The company also says as much as 85% of streams linked to AI music are fraudulent, with bots apparently used to inflate plays and divert royalty payments.

To respond, Deezer has started demonetising suspicious AI tracks, excluding them from recommendation systems and removing them from editorial playlists. According to the company, those measures are intended to protect artists and songwriters from artificial traffic that can distort royalties in an already low-margin streaming market.

Deezer has also moved to commercialise its detection technology, positioning itself as one of the first major streaming platforms to take a hard line on synthetic music at scale. The broader dispute now facing the industry is less about whether AI will be part of music production and more about how platforms can preserve trust, attribution and pay for human creators as machine-generated uploads continue to multiply.

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Source: Noah Wire Services