iQIYI has triggered a storm of criticism in China after unveiling an initiative that links performers with creators of AI-generated film and television, fuelling fears that the country’s biggest streaming platforms are normalising digital replacements for human actors. The backlash erupted after the company outlined a new “AI artist” system at its annual conference in Beijing, where executives said more than 100 celebrities had joined the platform.

The uproar has been sharpened by public denials from actors and their representatives, several of whom said they had not agreed to any such arrangement. According to Technode, the studio for actor Zhang Ruoyun said no AI-related authorisation had been signed and that legal steps were being considered, while other well-known names were also reported to have distanced themselves from the scheme. On social media, fans accused iQIYI of trying to push human performers further out of work.

iQIYI has sought to calm the controversy, saying the reaction stemmed from a misunderstanding. Senior vice-president Liu Wenfeng told AFP that the company was not currently licensing actors’ likenesses, but was instead building a tool to help AI creators and performers connect more quickly. He said any use of an actor’s image would still require confirmation on a case-by-case basis, including the specific scene or drama in question.

The debate widened after chief executive Gong Yu was reported to have suggested that fully human-made productions could one day be treated as a form of cultural relic. That remark, highlighted by several outlets, drew particularly strong criticism online and helped turn the issue into a wider argument about the future of acting, artistry and employment in China’s fast-expanding entertainment sector. Legal experts have also warned that once an artist’s image data enters training systems, it can be vulnerable to leakage, fine-tuning and reuse beyond the performer’s control, creating risks that may be difficult to reverse.

Source Reference Map

Inspired by headline at: [1]

Sources by paragraph:

Source: Noah Wire Services