Apple Music is moving to tighten controls around synthetic songs after saying more than a third of uploads are now fully AI-generated, even though such tracks account for less than 0.5% of listening on the service, according to Oliver Schusser, Apple Music’s vice-president. Schusser said the volume of AI submissions has become impossible to ignore because labels and distributors can upload them with relative ease, and he argued the problem extends well beyond Apple’s platform.

The scale of the shift is becoming clear across the streaming sector. Deezer has said nearly half of all new music delivered to its service is now AI-generated, with roughly 75,000 synthetic tracks arriving each day. The French platform says only a small fraction of that material is actually played, but it has still responded by introducing stricter detection systems and by removing AI-tagged songs from algorithmic recommendations and editorial playlists.

Apple is now developing an internal tool linked to what it calls Transparency Tags, a feature announced earlier this year that would let labels and distributors disclose when AI was used in making a track. The system remains optional, however, which means the company is still relying on voluntary disclosure even as it seeks better visibility into the flood of machine-made uploads.

Schusser also said Apple has long treated fraud as a core moderation issue, tracing its anti-abuse efforts back to the iTunes era. According to the company, it doubled its fraud penalty this year, and since that penalty framework was introduced four years ago, fraudulent uploads have fallen by 60%. Spotify has also taken action, with the platform removing 25 million AI-generated tracks over the past year, underscoring how quickly streaming services are being forced to adapt to the rise of synthetic music.

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Source: Noah Wire Services