India’s creative industries have stepped up their campaign for a consent-based approach to artificial intelligence, with the Creative Economy Forum gathering senior figures from film, music, television and media in New Delhi for a closed-door discussion on how generative AI should interact with copyright and intellectual property.

The meeting, held at NITI Aayog and attended by Sanjeev Sanyal of the Economic Advisory Council to the prime minister, came as sector leaders pressed their case against a proposed blanket licensing model for AI training. The forum argued that rights holders should be able to decide whether their work is used, negotiate terms in the market and set conditions around how content is deployed, rather than be forced into a state-managed system with fixed royalty rates.

Industry representatives also warned that a centralised rate-setting approach could prove too blunt for a market that spans major studios, broadcasters, music labels and individual creators. According to the forum, the model would risk weakening price discovery, limiting bargaining power and leaving safety concerns unresolved, particularly where brands, characters and child-facing content are involved.

The debate reflects a wider international conversation about generative AI and the creative economy. The US Federal Trade Commission held a similar roundtable in 2023 on the impact of AI on creative workers, while the World Economic Forum has argued that any new framework must balance innovation with creator protection. In New Delhi, the Indian industry said that balance should rest on three principles: consent, credit and compensation.

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Source: Noah Wire Services