Presidio has broadened its Resonate media platform with a set of modular AI products aimed at sports broadcasters, newsrooms and other content-heavy media organisations, as the company looks to position itself in a market where publishers and rights holders are under pressure to move faster and extract more value from each asset. The firm said the package is designed to improve production workflows, distribution and monetisation across broadcast and digital channels.

The expansion adds a media lake foundation for ingesting and organising assets, a sports module for real-time production and automated highlights, a news module for newsroom workflows and multi-platform publishing, and managed services for round-the-clock operational support. Presidio said the approach is meant to replace fragmented point tools with a more integrated system, while its earlier launch material described Resonate as an agentic AI-powered platform built on AWS to analyse, enrich and activate media content.

The timing reflects wider industry pressures. Presidio cited internal research suggesting many organisations adopted AI before they were ready and still struggle with data access and usability, while its previous announcements have pointed to broader challenges in sports and media, including rising rights costs, tougher streaming competition and the difficulty of repackaging archived content quickly enough for modern audiences. The company’s own industry pages also frame Resonate as an automation layer for tagging, compliance and content delivery rather than a single-purpose workflow tool.

Roger Sherwood, Presidio’s Industry GTM Leader, said speed, relevance and efficiency are now central to media operations, and the company will be promoting the platform at the NAB Show in Las Vegas later this month. The pitch places Presidio among a growing number of technology vendors seeking to sell AI not just as a production aid, but as an operating model for media businesses trying to squeeze more value out of live and archived content alike.

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Source: Noah Wire Services