A vibrant new advertising initiative highlights the joy of bringing order to chaos, inspired by the classic card game solitaire.
Fans of the classic card game solitaire are set to enjoy a new outdoor advertising campaign aimed at celebrating the game's appeal, particularly its ability to create order from chaos. The campaign, launched by creative agency You’re the Goods, features a series of carefully curated visuals strategically placed across London and Manchester.
Inspired by the concept of “Turn chaos into order,” the campaign includes various executions that evoke the satisfaction of restoring organisation in different contexts. One notable advertisement, titled ‘Dog Park,’ showcases a dog trainer who brings a sense of calm to the park as a group of excited dogs threatens to create disorder. In another clever execution, labelled ‘Airport,’ viewers witness a baggage handler expertly transforming a chaotic pile of mismatched luggage into a neat and organized display.
Uri Pearl, vice president of marketing at Papaya, spoke to The Drum about the campaign’s concept, stating: “Great design is an impactful ingredient on an even greater experience. Solitaire became an evergreen game because it taps into something fundamental — the human need to bring order to chaos. In this campaign, we aim to capture exactly that, in a way that’s playful, fresh, and visually stunning.”
This campaign is set to run throughout the UK until March 21, inviting both fans of the game and passersby to engage with its theme and visuals.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative is recent, referencing a campaign launched in February 2025. There are no indications of outdated information or recycled news.
Quotes check
Score:
8
Notes:
Uri Pearl's quote is included, but no earlier reference to this specific quote was found online. This suggests it might be an original quote from the interview.
Source reliability
Score:
9
Notes:
The narrative originates from The Drum, a well-known and reputable publication in the advertising industry.
Plausability check
Score:
9
Notes:
The claims about the advertising campaign are plausible and align with typical marketing strategies. The campaign's concept and execution are consistent with industry practices.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative appears to be fresh and original, with no signs of outdated information. The source is reliable, and the claims are plausible. The quote from Uri Pearl seems to be original, adding to the narrative's credibility.
