Impact.com, the global leader in partnership management platforms, has announced the details for the UK edition of its highly anticipated Partnerships Experience event (iPX), set for 25th June 2025 at the London Science Museum. This one-day event aims to bring together an eclectic mix of brands, influencers, creators, publishers, and advocates to explore the latest trends and innovations redefining partnership marketing. With over 300 attendees expected, iPX London 2025 offers an invaluable platform for industry leaders to connect, share insights, and collaborate in an era where 89% of consumers trust personal recommendations more than any other advertising channel.

Against a backdrop of widespread advertising fatigue, partnership marketing is emerging as a vital driver of brand engagement and growth. As consumers increasingly seek authentic, trust-based relationships with brands, traditional advertising routes are proving less effective and more costly. Owen Hancock, RVP of Marketing at Impact.com, highlighted this shift, noting that companies continuing to invest heavily in traditional advertising are facing diminishing returns. Instead, brands turning to partnership marketing to acquire, retain, and nurture customers are finding remarkable results that extend beyond simple transactional relationships. Partnerships, he argued, are not merely another marketing tactic—they are the future of marketing.

A highlight of the iPX London event will be a keynote presentation by Nathalie Nahai, a renowned speaker, best-selling author, and expert in the intersection of psychology, technology, and AI. Her talk, titled "Trust, Connection and Agency in the Age of AI," will delve into how consumers differentiate fact from fiction amidst rising automated interactions, and how brands can foster genuine connections to earn consumer trust in this rapidly evolving landscape. This keynote underscores the event’s focus on trust and authenticity, key pillars on which successful partnership marketing now rests.

Beyond the keynote, Impact.com will showcase its latest technological advances and product roadmap during an exclusive session led by Principal Growth Product Manager, Alex Springer. This deep dive into the platform’s newest features promises to equip attendees with the tools needed to leverage emerging trends in partnership management effectively.

A key discussion panel will examine the transformative impact of retail media networks on the digital marketing ecosystem. Experts from leading organisations such as Hello Fresh, Dentsu, and Brand Swap will share insights on what retail media networks are, why they have become crucial players, and how retailers can launch and scale their own networks. This session will also highlight opportunities for creators, affiliates, and publishers to integrate with these networks, converting audience trust and content influence into measurable retail outcomes.

Additional sessions will focus on the metrics and measurement of affiliate marketing’s impact, featuring companies like Affiverse, Skyscanner, and Swarovski. Meanwhile, Preply will explore the long-term advantages of sustained collaborations with content creators for enhancing performance marketing efforts.

The London edition is part of a global series of iPX events hosted by Impact.com throughout 2025. The flagship event takes place in Austin, Texas, from June 9-11, which will include special features such as a fireside chat with James Clear, the best-selling author of "Atomic Habits," focusing on habit formation’s role in marketing and productivity. Other events are scheduled for China and Sydney in September, reflecting Impact.com's commitment to fostering global dialogue and innovation within the partnership economy.

As brands navigate an age where consumer trust and authentic engagement are paramount, events like iPX 2025 underscore the growing recognition that partner-led marketing strategies are central to building thriving communities and driving sustainable business growth. The Impact.com platform and its industry gatherings continue to provide a critical nexus for knowledge exchange and strategic partnership development in this dynamic field.

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Source: Noah Wire Services