London-based startup Cur8 has unveiled CUR8 Plan, an AI-powered platform designed to simplify carbon removal strategy development for corporate sustainability teams, eliminating the need for costly consultants and boosting market accessibility during London Climate Action Week.
London-based carbon removal market-maker CUR8 has launched CUR8 Plan, an AI-powered digital tool designed to simplify the development of carbon removal strategies for corporate sustainability teams. Introduced during London Climate Action Week, the platform acts as a “virtual carbon removal scientist,” helping companies navigate the complexities of the carbon removal market without the need for costly consultants or extensive in-house expertise. This initiative aims to bridge a significant gap identified in corporate climate action: while thousands of companies set climate targets, only a small fraction actively invest in carbon removals, often hindered by market complexity and a lack of specialised knowledge.
CUR8 Plan offers users access to scientific expertise and data encompassing over 1,000 carbon removal projects across more than 99 countries, coupled with AI-driven modelling capabilities. This allows sustainability teams to simulate various carbon removal portfolios, assess associated risks, and ensure alignment with prominent frameworks such as the Oxford Offsetting Principles and the Science Based Targets initiative (SBTi). By streamlining strategy formulation, budget planning, and procurement, the platform promises a data-backed approach that enhances confidence and trust in carbon removal outcomes.
Marta Krupinska, CUR8’s co-founder and CEO, emphasised that the tool is designed to save sustainability teams both time and money in building their carbon removal expertise internally. CUR8’s existing platform already serves major global companies including British Airways, Coca-Cola HBC, and Standard Chartered. With the introduction of CUR8 Plan, the company seeks to democratise access to its advanced carbon removal intelligence, empowering sustainability, procurement, and finance teams across a broader range of organisations to translate climate ambitions into concrete actions.
CUR8 operates as a market-maker for carbon removals by combining scientific models, robust data, and software to create high-quality carbon removal portfolios sourced from trusted suppliers worldwide. Beyond strategy development, its platform also offers portfolio management tools that allow companies to monitor, analyse, report, and validate the performance of their carbon removal investments from environmental and financial perspectives. This integrated approach helps manage risk, ensure transparency, and support the scaling of effective carbon removal projects.
In addition to portfolio creation and management, CUR8 provides financing solutions aimed at accelerating the growth of the carbon removal industry. The company recently secured £5.3 million in pre-seed funding led by GV (Google Ventures) to expand its team and enhance its software capabilities further. This influx of capital underlines growing investor confidence in CUR8’s vision to catalyse a trillion-dollar carbon removal market emerging as a critical component of global net-zero strategies.
By delivering science-backed, AI-driven tools that simplify and de-risk the carbon removal market, CUR8 is positioning corporate sustainability teams to lead the transition toward sustainable transformation. Its offerings reflect a broader industry movement to more effectively harness carbon dioxide removal technologies as a vital complement to emissions reduction efforts, addressing the urgent need for credible and scalable climate solutions.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative appears to be original, with no evidence of prior publication. The earliest known publication date of similar content is June 21, 2023, when CUR8's Carbon Copilot was introduced. ([cur8.earth](https://www.cur8.earth/blog/carbon-copilot?utm_source=openai)) The report includes updated data, such as the £5.3 million pre-seed funding secured by CUR8, which was announced on May 30, 2023. ([finextra.com](https://www.finextra.com/newsarticle/42381/google-ventures-backs-carbon-removals-market-making-platform-cur8?utm_source=openai)) This update justifies a higher freshness score but should still be flagged. The narrative does not appear to be recycled or republished across low-quality sites or clickbait networks. The content is not based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. The narrative includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The direct quotes from Marta Krupinska, CUR8’s co-founder and CEO, and other individuals are unique to this report. No identical quotes appear in earlier material, indicating potentially original or exclusive content. No variations in quote wording were found.
Source reliability
Score:
7
Notes:
The narrative originates from Carbon Herald, a reputable outlet known for covering developments in the carbon removal industry. However, it is not as widely recognised as major news organisations like the Financial Times or Reuters. The report mentions CUR8's existing platform serving major global companies, including British Airways, Coca-Cola HBC, and Standard Chartered, which adds credibility. The report does not mention any unverifiable entities or individuals.
Plausability check
Score:
8
Notes:
The claims made in the narrative are plausible and align with known developments in the carbon removal industry. The introduction of CUR8 Plan as an AI-powered digital tool to simplify carbon removal strategies for corporate sustainability teams is consistent with CUR8's mission to accelerate the growth and development of the carbon removal industry. The report includes supporting details from reputable outlets, such as CUR8's previous funding rounds and partnerships with major companies. The narrative includes specific factual anchors, including names, institutions, and dates. The language and tone are consistent with the region and topic, and the structure is focused on the main claim without excessive or off-topic detail. The tone is formal and professional, resembling typical corporate or official language.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is original and includes updated data, justifying a higher freshness score. The quotes are unique and the source is reliable, though not as widely recognised as major news organisations. The claims are plausible and supported by specific factual anchors, with language and tone consistent with the region and topic. No major risks were identified, and the overall assessment is positive.
