London startup Inntelo AI raises £506,000 Pre-Seed funding to accelerate growth and scale its multilingual AI concierge platform, already transforming guest services at Lancashire’s Park Hall Resort & Spa.
Inntelo AI, a London-based hospitality technology startup founded in 2024, has secured £506,000 in Pre-Seed funding, led by Haatch and the British Business Bank, alongside investments from Look AI Ventures and angel investors such as former executives from Trip.com and DocuSign. This fresh round builds on an earlier £120,000 seed investment from Antler and is aimed at accelerating the company's commercial growth, expanding sales and marketing capabilities, and supporting ongoing customer deployments and integrations with property management systems.
The company has developed a cutting-edge platform designed to revolutionise hotel communications by centralising and automating guest interactions and task management through conversational and agentic AI. The core product, Inntelo AI Concierge, operates 24/7 via WhatsApp and phone, responding to guest enquiries in multiple languages and converting these into coordinated tasks for hotel staff. This system enhances responsiveness and operational efficiency across departments such as housekeeping, maintenance, food and beverage, and spa services, ultimately improving the overall guest experience.
Inntelo AI’s innovative approach lies in unifying guest and team communication within a single platform, a departure from traditional fragmented AI solutions. The platform evolves continuously, featuring functionalities such as upselling, real-time guest experience monitoring, and predictive personalisation. The company aspires to become a comprehensive customer data platform that empowers hotels to deliver highly personalised and seamless services, helping them stay competitive in a rapidly evolving industry.
The impact of Inntelo AI’s technology is already tangible. In March 2025, Lancashire’s Park Hall Resort & Spa became the first hotel in the UK to deploy Inntelo AI’s concierge solution. The multilingual AI agent supports hotel operations round-the-clock, handling guest requests from initial contact through to coordinated task completion by hotel teams. This deployment has been noted for enhancing both guest convenience and operational efficiency, marking a significant milestone in AI integration within hospitality in the UK. Park Hall is part of the Brilliant Hotels Collection, and its pioneering use of AI concierge technology reflects a growing trend among forward-thinking hotel groups.
Supporting its growth and development, Inntelo AI recently established a global advisory board comprising senior figures from the hospitality sector with extensive experience in major hotel brands across the UK, Europe, North America, and the Middle East. This board includes operators, developers, academics, and technologists who will provide strategic insights to guide product innovation and market expansion. Concurrently, the company has expanded its presence with design partnerships and live pilots in cities including London, Manchester, and locations in the Netherlands and Portugal, boasting a growing waitlist of over 1,500 rooms and a promising annual recurring revenue pipeline.
As the hospitality industry increasingly embraces digital transformation, Inntelo AI’s technology exemplifies how artificial intelligence can enhance guest interaction while streamlining hotel operations. By automating routine inquiries and coordinating team response, their platform allows for faster service delivery and a more personalised guest experience, all while freeing hotel staff to focus on higher-value tasks. The company’s vision and recent funding position it well to expand its footprint within the highly competitive global hospitality market.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative reports on Inntelo AI's recent £506,000 Pre-Seed funding round, led by Haatch and the British Business Bank, with additional investments from Look AI Ventures and angel investors. This funding follows an earlier £120,000 seed investment from Antler. The earliest known publication date for similar content is June 1, 2024, when Inntelo AI secured £152,000 in an accelerator/incubator round. ([pitchbook.com](https://pitchbook.com/profiles/company/616049-83?utm_source=openai)) The report includes updated data on the latest funding round, justifying a higher freshness score. However, the earlier funding round details may indicate recycled content. The narrative is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. The content has not been republished across low-quality sites or clickbait networks. No similar narratives appeared more than 7 days earlier. The inclusion of updated data while recycling older material may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The narrative includes direct quotes from Anoob Saban, owner of Brilliant Hotels Collection, and Asif Alidina, founder and CEO of Inntelo AI. The earliest known usage of these quotes is from March 5, 2025, in a report by Marketing Lancashire. ([marketinglancashire.com](https://www.marketinglancashire.com/news/lancashires-park-hall-hotel-deploys-ai-concierge-by-inntelo-ai-in-uk-first/?utm_source=openai)) The wording of the quotes matches the earlier publication, indicating potential reuse. No variations in quote wording were found. No online matches were found for other quotes, suggesting potentially original or exclusive content.
Source reliability
Score:
7
Notes:
The narrative originates from Finsmes, a reputable organisation known for covering startup funding news. However, the report includes references to other sources, such as Antler's portfolio page and a report by Retail Tech Innovation Hub. ([antler.co](https://www.antler.co/portfolio/company/inntelo-ai-6PKYmx1o?utm_source=openai), [marketinglancashire.com](https://www.marketinglancashire.com/news/lancashires-park-hall-hotel-deploys-ai-concierge-by-inntelo-ai-in-uk-first/?utm_source=openai)) The inclusion of multiple sources enhances credibility. No unverifiable entities or fabricated information were identified.
Plausability check
Score:
8
Notes:
The narrative presents plausible claims about Inntelo AI's recent funding and technological developments. The report is consistent with other reputable outlets, such as Marketing Lancashire and Globetrender, which have covered similar topics. ([marketinglancashire.com](https://www.marketinglancashire.com/news/lancashires-park-hall-hotel-deploys-ai-concierge-by-inntelo-ai-in-uk-first/?utm_source=openai), [globetrender.com](https://globetrender.com/2025/03/18/uks-park-hall-hotel-deploys-ai-concierge/?utm_source=openai)) The language and tone are consistent with typical corporate communications. No excessive or off-topic details unrelated to the claim were noted. The tone is appropriately formal and professional.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative provides a timely and credible report on Inntelo AI's recent funding and technological advancements. While some content may have been recycled from earlier publications, the inclusion of updated data and references to multiple reputable sources enhances its credibility. No significant issues were identified in the quotes, source reliability, or plausibility checks.