RIXO has widened its London footprint with two new retail spaces, extending the label’s presence in the capital after the opening of a flagship store on Westbourne Grove and a dedicated concession inside Liberty London. The Retail Bulletin notes that the Notting Hill flagship will carry the full ready-to-wear and bridal collections, while the Liberty concession will showcase the latest RIXO pieces within Liberty’s storied building. Speaking to The Retail Bulletin, RIXO chief executive Henrietta Rix said: “We’ve always been passionate about creating spaces where our customers can experience RIXO in real life.” Creative director Orlagh McCloskey added: “Our love of discovery and vintage finds naturally extends to our store interiors.” In addition to the new sites, RIXO already operates in King’s Road, Marylebone and Carnaby Street, cementing a substantial London presence.

The move comes as RIXO continues to build a four-strong London store network. The label’s own stores page confirms that 114-116 King’s Road remains the flagship with a dedicated Bridal Boutique, while 199 Westbourne Grove is the newest Notting Hill location stocking dresses, occasionwear, exclusives and bridal. Marylebone High Street and Carnaby Street round out the quartet, underscoring a growth strategy rooted in accessible luxury and a strong bridal offering. Beyond its brick-and-mortar footprint, fashion historians and industry profiles have tracked RIXO’s rise since its 2015 inception, highlighting the founders’ background and the label’s vintage-inspired, hand-painted prints that have helped it attract a devoted following. Vogue’s 2017 profile, for example, framed RIXO as a rising London label launched by Henrietta Rix and Orlagh McCloskey who left ASOS to pursue their own brand, noting bold prints and affordable luxury that resonated with editors and fashion-conscious shoppers alike. Marie Claire UK further celebrated the brand’s five-year milestone, emphasising the revival of the original hand-painted prints for its anniversary collection and the founders’ pride in growing from student flats to a globally recognised label with stores that echo their Kings Road beginnings.

Liberty London’s involvement with RIXO is also highlighted in a pair of brand-facing resources. Liberty’s own product page presents RIXO as a design-led label born in 2015, with timeless silhouettes rendered in hand-painted prints and a range that includes dresses, tops, skirts and bridal pieces, reflecting a collaboration within Liberty’s halls. A separate Liberty feature reiterates RIXO among the “Names to Know” at Liberty, underscoring the brand’s long-standing association with the department store and its ongoing potential within Liberty’s historic London stores. The latest expansion, therefore, sits within a broader narrative of a London-born label leveraging flagship spaces and partnerships with cherished institutions to amplify its storytelling and reach.

📌 Reference Map:

Source: Noah Wire Services