Nearly a decade after founder Li Shufu first hinted at Geely’s ambitions to sell cars under its own name in the UK, the Chinese automotive giant has officially launched its first model on British roads. The Geely EX5, an all-electric compact SUV, marks a significant milestone for the company’s expansion into Europe and represents a new chapter in the UK electric vehicle market.

The EX5 arrives as a well-equipped, comfortable, and competitively priced electric SUV. Starting at £31,990 before discounts, it offers a 60kWh battery with an official WLTP range of up to 267 miles, making it suitable for journeys such as north London to Durham. Performance-wise, the single-motor front-wheel-drive system delivers a sprightly 218 horsepower and accelerates from 0 to 62mph in just 6.9 seconds, with a top speed restricted to 106mph. The battery supports 160kW DC fast charging, capable of reaching 80% charge in about 20 minutes, while a home 7kW charger can fully recharge the battery in just over six hours.

Geely’s engineering, which includes fine-tuning at its UK base in Coventry with Lotus input, ensures that the EX5 is tailored for British roads. Inside, the cabin offers notable comfort, with front seats that recline to near-flat positions and ample legroom and headroom in the rear seats. Practical touches like a 14-litre pull-out drawer under the rear seats and flexible boot space ranging from 461 litres to 1,877 litres with seats folded add to its versatility. The interior is tech-centric, featuring a Tesla-style touch screen interface that controls most functions, though this has drawn some criticism for an over-reliance on digital controls and a persistent "nannying" digital safety alert system.

Three trim levels are available: SE, Pro, and Max. The entry-level SE model comes well stocked with features such as 18-inch alloys, a 15.4-inch infotainment screen, surround cameras, wireless charging, Apple CarPlay, synthetic leather upholstery, and a heated steering wheel. The Pro trim adds 19-inch wheels and enhanced interior trim, while the Max trim , priced from £36,990 , boasts premium additions including a panoramic sunroof, a 13.8-inch head-up display, a 16-speaker premium audio system, massaging and ventilated front seats, power-adjustable passenger leg rests, and 256-colour ambient lighting. Buyers also benefit from an 8-year warranty on both car and battery and four years of roadside assistance, along with two years of free servicing.

To attract UK buyers, Geely offers generous financial incentives including cash discounts up to £3,750, a £1,000 part-exchange bonus for older petrol or diesel vehicles, and subsidised EV home charger installation. PCP finance deals start at £339 per month with deposits from £3,500.

Geely is more than just a car manufacturer; under the leadership of Li Shufu, the billionaire founder who also goes by Eric, it has grown into a global technology and mobility conglomerate that includes well-known brands such as Volvo, Lotus, Polestar, Smart, Proton, and the company behind London's electric black cabs, LEVC. In 2024, Geely reported worldwide sales of 3.3 million vehicles, holding a 4.2% share of the UK car market and 1 in every 14 electric vehicles sold in the country. Beyond automobiles, Geely develops satellites, microchips, smart aircraft, and green technologies.

The EX5 launch is part of Geely’s broader UK and European strategy. The company aims to establish 100 sales and servicing outlets across the UK by 2026 and plans to release 15 new vehicles tailored to European customers within the next five years. The EX5 is thus not just an individual model launch, but a statement of intent for Geely’s long-term commitment to sustainable mobility and innovation in key Western markets.

While the Geely brand may still be gaining recognition among UK consumers, its combination of global reach, dealership expansion, and solid product offerings like the EX5 positions it as a noteworthy contender in the competitive electric SUV segment. This entry-level hybrid and EV offering underlines the firm’s ambition to be a lasting player that balances affordability, technology, and practicality, with room to grow and evolve.

📌 Reference Map:

  • [1] Daily Mail - Paragraphs 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
  • [2] Geely Official News - Paragraphs 4, 12
  • [3] Geely Model Details - Paragraph 3
  • [4] Geely Auto UK Media - Paragraph 5, 7
  • [5] The Independent - Paragraph 4, 6
  • [6] Auto Express - Paragraph 4, 6
  • [7] YouTube (Geely Launch Event) - Paragraph 12

Source: Noah Wire Services