Amidst a challenging financial landscape, Stoke-on-Trent City Council is exploring artificial intelligence (AI) as a potential cost-saving measure, notably in its communications and marketing operations. Facing a predicted £4.1 million overspend this year, even after a £16.8 million bailout loan largely attributed to children's social care expenses, the council's scrutiny committee is actively investigating innovative solutions to curb expenditure. One standout suggestion came from the chair of the strategy and resources scrutiny committee, Dan Jellyman, who proposed employing AI tools such as ChatGPT to automate press release writing, potentially replacing several communications roles and addressing a £105,000 predicted overspend within the department.

This idea aligns with broader trends in public sector efficiency drives, where AI is increasingly deployed to streamline administrative tasks and enhance productivity. For instance, councils across the UK are utilising AI sensors to help vulnerable residents live independently, reflecting the government's £45 billion efficiency savings plan outlined in its Plan for Change. Similarly, groundbreaking government projects like the AI tool 'Consult' have demonstrated how AI can analyze vast amounts of data rapidly and accurately, saving tens of thousands of days of manual labour annually and exemplifying the transformative potential of AI in public service delivery.

Despite the promise of AI-induced savings, concerns remain about the human impact and quality of work. Councillor Laura Carter voiced caution against wholesale replacement of human workers with AI, emphasising the necessity of maintaining a human touch in communications and warning about the broader economic impact on local employment. This viewpoint is echoed by council communications head David Ottewell, who highlighted the critical importance of accuracy and the nuanced understanding required in crafting press releases, which currently demand significant human oversight and sign-offs.

The council’s cabinet member for finance, Sarah Hill, acknowledged that while AI might eliminate certain roles, it must be paired with efforts to retrain staff for tasks that require human skills, especially in person-centred services like social work. This balanced approach mirrors wider government ambitions exemplified in trials where AI has saved civil servants nearly two weeks of work annually by assisting with document drafting and meeting summaries, thereby enhancing operational efficiency without eliminating the indispensable human element.

Further AI-driven initiatives within local government point to significant administrative improvements beyond communications. Experiments with AI tools like 'Humphrey,' trialled in 25 councils, have already demonstrated reductions in time spent on bureaucratic tasks such as planning and social care administration. Additionally, new AI systems are being tested to modernise planning processes by digitising records swiftly, aligning with national goals to accelerate housing development.

In an environment of tightening public finances and increasing demand for services, Stoke-on-Trent’s cautious yet open consideration of AI reflects a broader national push to harness technology for public benefit. The government’s recent blueprint to turbocharge AI use across the UK, involving significant investments in computing power and infrastructure, underlines the strategic importance placed on AI. However, local leaders remain mindful that technology must complement, rather than replace, the workforce, ensuring that services retain quality and communities continue to benefit economically.

The Stoke council’s next steps include a detailed report on current and potential future uses of AI, seeking to balance efficiency gains with employment and service quality. As the council trims its overspend from earlier, higher projections, integrating AI thoughtfully could become a key lever for sustainable financial management amid ongoing social care challenges and wider public sector pressures.

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Source: Noah Wire Services