The Chelsea Flower Show, a prestigious event in London's horticultural calendar, has undergone a significant transformation since its inception in 1912. Once graced by the likes of Queen Elizabeth II, the participating royal family members have notably dwindled over the years. In 2025, the event observed a striking shift, with reality TV stars and social media influencers outnumbering the royal contingent, which consisted primarily of King Charles III and Queen Camilla. This evolution raises questions about the integrity of an event historically focused on horticultural excellence and royal patronage.
Experts in etiquette, like Laura Windsor, have voiced concerns over the intrusion of celebrity culture into this traditionally refined setting. Speaking to MailOnline, she noted, “Celebrities taking the spotlight, as well as influencers getting in the way with their iPhones can just get too much for those who are more interested in admiring the scene.” The sentiment echoes a growing frustration among attendees, who lament the distraction posed by ubiquitous smartphones and the less-than-subtle attempts at garnering attention from social media platforms. The shift in demographic has been perceived not simply as a change in attendance but as a potential dilution of the event's classic charm.
Fashion, a vital component of the Chelsea Flower Show experience, has also fallen under scrutiny. Attendees often delight in showcasing their spring-summer wardrobes; however, the sartorial missteps at this edition were pronounced. While Queen Camilla’s leaf print dress aligned well with the floral theme, many celebrities failed to meet the occasion’s expectations. Styles ranged from Lady Amelia Windsor’s dark co-ord ensemble to Tasha Ghouri’s oversized flower crown, which, while intended to pay homage to nature, appeared over-the-top and out of context. Several outfits, such as those worn by Ferne McCann and Gemma Collins, were deemed ill-suited for this horticultural affair, prompting discussion about what constitutes appropriate attire for such a distinguished event.
The Chelsea Flower Show seeks to maintain a balance between elegance and practicality. Without an enforced dress code, attendees are advised to embrace smart casual styles featuring bright colours and floral patterns, steering away from overly casual choices that undermine the event's aesthetics. Yet, as reality stars increasingly dominate the guest list, the bar for appropriate attire seems to have lowered. Furthermore, juxtaposed against the unflattering outfits many celebrities opted for, the presence of royals is a reminder of the tradition that the event was built upon.
Despite the increasing celebrity influx, the essence of the Chelsea Flower Show remains rooted in horticulture. This year, the show continued to showcase innovative garden designs, including the 'No Adults Allowed' garden, which features contributions from local schoolchildren. Such initiatives aim to engage a younger audience, cultivating a love for gardening in future generations. King Charles' ongoing support for the Royal Horticultural Society and his personal involvement in recent editions reflect a commitment to preserving the event's original intent: fostering an appreciation for the art of gardening and floral beauty.
As the Chelsea Flower Show continues to evolve, there is a growing sentiment that it may need to recalibrate its cultural compass. Striking a balance between the allure of celebrity and the refined appreciation of horticulture could help ensure that this iconic garden show remains a beacon of tradition and beauty, rather than a transient stage for trendy influencers and their fleeting fame. As such, the dialogue surrounding proper etiquette and fashion may be more vital than ever, serving as a reminder that while the blossoms may change, the roots of elegance and decorum ought to remain steadfast.
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Source: Noah Wire Services