The rise to fame of Happy Haddock in Macduff has been nothing short of remarkable. After a brief closure in 2022 due to escalating energy costs, the north-east chip shop has experienced a resurgence, largely driven by its innovative offerings and a sprinkle of social media magic. Co-owners Davie Henderson and Richard Newton have watched as their humble takeaway became a viral sensation, attracting attention from across Scotland and beyond.
Central to Happy Haddock's success is its creative take on traditional fish and chips, particularly its distinctive batters. The Irn-Bru batter, which Davie has perfected over the last five years, is a standout product that has reportedly doubled sales. "As far as I’m led to believe, we’re the only chippy in Scotland to do it," Davie remarked, illustrating the shop's commitment to culinary experimentation. Alongside Irn-Bru, they offer batters such as chocolate and lemon and lime, showcasing an adventurous approach that resonates deeply with customers seeking something unique.
The chip shop's dessert offerings have also played a vital role in its popularity. Diners are drawn not just to battered fish but also to innovative treats like battered Oreos, chocolate brownies, Jammie Dodgers, and their signature “Ring Duffnuts.” This array of indulgences has enticed food vloggers from as far afield as Falkirk and Yorkshire, leading to bustling weekends filled with eager customers. Davie expressed his astonishment at the influx of visitors, saying, “I’m still trying to get my head around it… they’re just coming from all directions, and it’s just blowing my mind.”
The impact of social media cannot be understated in Happy Haddock's viral success. Various TikTok influencers have shared their experiences at the shop, helping to propel its reputation further afield. Customer engagement through humour and authenticity remains a cornerstone of the Happy Haddock experience. "I just treat them as all the same,” Davie stated, underscoring the philosophy that every customer deserves the same level of attention and joy.
Despite its newfound fame, Happy Haddock has not lost sight of its roots. The owners deeply value their community, considering the takeaway a “community chippy.” Richard shared, “At the end of the day, if it wasn’t for the local supporters, we wouldn’t be in business.” This connection to the local customer base is essential, as the owners actively listen to feedback before making changes to the menu, ensuring they continue to meet the desires of their patrons.
Happy Haddock's standing in the community is evident through its impressive online reviews, reflected in a stellar 4.8-star rating on Google. This feedback, coupled with the lively interactions customers enjoy, speaks volumes about the establishment's impact. Richard expressed that while awards might hold weight in some circles, the real accolade comes from satisfied customers sharing their positive experiences: “We’re much happier with people on Facebook raving about our food, because they’re the people who we want to impress.”
As Davie, affectionately known as the “mad professor” of the kitchen for his culinary creativity, looks towards the future, he remains grateful to the supporters who've helped elevate Happy Haddock. The takeaway not only stands as a bastion of local flavour but also as a testament to how innovative thinking and community spirit can propel a traditional establishment into the viral spotlight.
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Source: Noah Wire Services