Craig David delighted fans with an intimate and electrifying performance at the beloved family-run Johnnies Café in Camberwell, South London, transforming the space into a vibrant mini club for one unforgettable evening. The 44-year-old artist took to the stage to perform his signature TS5 set and treated the audience to the first-ever live rendition of his viral Just Eat anthem, "Every Neighbour Got Their Flava." The crowd of 100 fans, who had secured their spot from an overwhelming 25,000 virtual ticket requests, soaked up the nostalgic garage vibes as Craig showcased his vocal and DJ talents.
Dressed casually in a dark grey denim jacket, faded grey jeans, and chunky white trainers, Craig commanded the stage with ease, delivering a mix of classic garage hits and new material. The event was hosted in celebration of local community legends such as takeaway owners, café bosses, and shopkeepers, the 'bosses' who keep neighbourhoods thriving. Guests enjoyed signature chilli fries from Johnnies’ menu and raised a toast with Captain Morgan x Pepsi Max cans to their local heroes.
This intimate gig also marked the launch of a wider campaign, officially unveiling Craig David as the first UK face of Just Eat’s iconic "Did Somebody Say" campaign. Known for its catchy jingle, the campaign has previously featured global stars like Snoop Dogg, Katy Perry, and Christina Aguilera. This partnership marks a significant milestone, as Craig is the first British artist to lead the campaign, reimagining the famous tune into a garage and R&B-inspired anthem that celebrates the diversity of local communities and flavours across Britain and Ireland.
The new track, "Every Neighbour Got Their Flava," playfully nods to Craig’s own 2002 hit "What’s Your Flava?" with lyrics reflecting everyday moments and relatable experiences, from running out of chilli to ordering nappies and coffee on Just Eat. It highlights the breadth of products available on the app, spanning groceries, takeaways, pharmaceuticals, and electronics. The accompanying music video takes viewers on a journey through vibrant UK and Irish neighbourhoods, showcasing the rich cultural tapestry that defines these communities.
Craig’s involvement with Just Eat does not stop at music. The campaign brings a lively energy to local celebrations that acknowledge the essential workers who keep community life running smoothly. The surprise nature of the gig at Johnnies Café further underscored Craig’s connection to his roots, as he once lived on the Holyrood Estate near Southampton from a young age and rose to fame as a pioneer of the UK garage scene with his debut album Born to Do It. This album notably achieved record sales and cemented his status as a trailblazer in British music, with hit singles like "7 Days," "Walking Away," and "Fill Me In."
This event follows a series of high-profile performances, with Craig recently headlining a show at Flemington Racecourse in Melbourne and taking the stage in Sydney, highlighting his continued global appeal. The Johnnies Café gig was not only a nostalgic celebration for fans but also a testament to Craig’s ongoing influence and ability to innovate within both the music and commercial worlds.
Just Eat has expressed confidence in the collaboration, touting Craig as an ideal ambassador who embodies the spirit of local communities across the UK. Industry sources reported the deal to be a six-figure agreement, signaling the company’s dedication to investing in homegrown talent for its highly recognisable advertising presence.
This fusion of music, community spirit, and commerce reflects a broader trend in marketing where brands seek to establish deeper, culturally resonant connections with their audiences. Craig David’s role in the "Did Somebody Say" campaign exemplifies this by blending a beloved musical genre with a celebration of everyday life and the small but significant moments that make neighbourhoods special.
📌 Reference Map:
- [1] (Daily Mail) - Paragraphs 1, 2, 3, 5, 7, 8, 9, 10
- [2] (Just Eat Newsroom) - Paragraphs 4, 6, 11
- [3] (London World) - Paragraph 1
- [4] (Verge Magazine) - Paragraph 1
- [5] (Retail Times) - Paragraph 6, 11
- [6] (Yahoo News UK) - Paragraph 6, 11
- [7] (Rolling Out) - Paragraph 11
Source: Noah Wire Services