Billie Eilish released her third studio album, "Hit Me Hard and Soft," on October 13, 2023. The album, a 10-track exploration of love and heartbreak, was made available in digital, CD, vinyl, and cassette formats, with no prior singles. The 22-year-old singer collaborated with her brother and songwriting partner, Finneas O’Connell, for this project.
Eilish announced the album on her website, expressing her intention for it to be experienced chronologically to achieve both lyrical and sonic impact. Notably, the album features subdued vocals, with "Lunch" incorporating a funk beat and lyrics discussing a lesbian relationship, while "Birds Of A Feather" and "The Greatest" delve into themes of romantic infatuation and unrequited love, respectively.
Eilish shared her excitement on Instagram, stating she has "never ever loved something more" and received enthusiastic responses from fans. She held a surprise video call with fans at BBC Radio One, moving them to tears. Eilish plans a supportive tour for the album in the UK in 2025.
The versatile album has already garnered praise for its innovative blend of genres and poignant lyrics. Eilish continues to push boundaries, maintaining her unique artistry while addressing universal themes.