In an unexpected musical encounter, British pop star Olly Alexander, known for his role as the lead singer of 'Years & Years', surprised commuters at London’s St Pancras station with a spontaneous pop-up gig. Accompanied by Keith Marshall, who performed under the stage name 'Starstruck', the duo treated the audience to an unannounced 30-minute set, featuring a duet of the hit song 'Desire', originally performed by Years & Years.
Marshall was mid-performance when Alexander's entrance transformed the routine busking session into an impromptu concert. After the session, Olly expressed his delight at sharing the stage, stating, "Why have one of something when you can have two? I hope the crowd had as much fun as I did." His participation not only entertained commuters but also highlighted a growing fascination among the British public with the concept of doppelgangers.
This surprise event coincided with findings from a recent study commissioned by Twix, linked to its new campaign "Two is more than one." The research, which surveyed 2,000 adults, revealed that 40 per cent of Britons are intrigued by the notion of having a doppelganger, with 78 per cent eager to meet their lookalike. Gen Z respondents were the most enthusiastic about the prospect, largely envisioning their doubles as a means to delegate regular tasks and avoid mundane engagements.
Key trends from the study include the fact that 37 per cent of participants have experienced being mistaken for someone else, and over half expressed a curiosity about lookalikes existing in the world. Some participants shared creative ideas on utilising their doppelgangers, such as assigning them household chores, attending social events, or managing deliveries. A report indicated that 55 per cent of adults feel overwhelmed by their responsibilities, with many believing that having a clone could significantly simplify their lives.
Lauren Godfrey, senior brand manager at Twix, commented on the campaign, stating, "In a world where time is precious, having a clone would be the ultimate life hack." She added that the initiative aims to bring joy and fun to people's busy lives, encouraging them to indulge in little treats amid their daily responsibilities.
The serendipitous collaboration between Alexander and Marshall not only entertained a crowd of London commuters but also resonated with the rising cultural fascination with doppelgangers, all while aligning seamlessly with the promotional objectives of the Twix brand.
Source: Noah Wire Services