Pantone has selected Mocha Mousse, a warm chocolate brown hue, as its Colour of the Year for 2025. This shade reflects themes of comfort and connection and is shaping fashion trends, from Adidas’ sneaker collection to classic trench coats and sought-after accessories like The Row’s Margeaux bag.
Pantone has announced Mocha Mousse as its Colour of the Year for 2025, signalling a continuation of the chocolate brown trend that has been prominent throughout 2024. This choice aligns with the current global climate, where themes of “comfort, harmony and connection” have been highlighted as important, and the warm, inviting shade of Mocha Mousse reflects these sentiments.
The colour authority’s decision emphasises the versatility of Mocha Mousse, particularly as an enriching addition to winter wardrobes. Incorporating this shade into seasonal staples offers a refreshed take on classic attire. Notably, Adidas has embraced the trend with its SL72 OG sneaker collection. These retro-inspired trainers feature three colourways, with brown as the dominant tone, complemented by burgundy and yellow stripes, presenting an accessible way to integrate the hue into everyday fashion without committing to an entirely monochrome look.
For those favouring more traditional pieces, a classic trench coat in Mocha Mousse paired with a black foundation outfit allows the coat to stand out as the focal point. Accessories also provide a practical and often budget-friendly way to adopt the colour trend. The Margeaux bag from The Row, widely regarded as a must-have item among celebrities and influencers over recent months, is now available locally, with retailers also offering more affordable alternatives for consumers interested in embracing this colour theme.
According to Glamour South Africa, the rise of Mocha Mousse encapsulates a broader cultural moment, offering fashion enthusiasts a palette that inspires both comfort and style in the seasons to come.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative reveals a fresh announcement about Pantone's Colour of the Year 2025, a current seasonal fashion trend linked to ongoing themes from 2024, indicating recent and timely content. No outdated references are present, and the inclusion of specific recent fashion items like Adidas SL72 OG sneakers and current retail availability supports freshness.
Quotes check
Score:
7
Notes:
Direct quotes are absent, but the narrative references a paraphrased summary from Glamour South Africa regarding the cultural significance of Mocha Mousse. This paraphrase aligns with recent discussions on the trend, but no primary dated quote source was identified, reducing certainty but suggesting original or properly attributed commentary.
Source reliability
Score:
6
Notes:
The narrative originates from Glamour South Africa, a recognised fashion and lifestyle outlet but not a globally established authority like BBC or Reuters, making it moderately reliable for style trends. The fashion context is less contentious, but the moderate score reflects typical variability in trend reporting and regional specificity.
Plausability check
Score:
9
Notes:
The claims about Pantone's yearly colour choice and its fashion applications are plausible and consistent with known Pantone practice. The details on Adidas incorporating the colour and the mention of The Row's Margeaux bag align with recent fashion marketing patterns. No implausible or unsupported claims detected.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative presents a current and plausible update on Pantone's Colour of the Year 2025, supported by timely fashion examples and cultural commentary. While no direct quotes were found for verification, the trend reporting is credible given the source’s domain and lacks indications of outdated or recycled content. Overall, it provides a helpful and reliable overview of the developing colour trend.
