Bay Garnett, celebrated stylist and self-styled ‘Queen of Thrift,’ has carved a niche within the fashion industry over her two-decade career, advocating for second-hand clothing as a sustainable and stylish alternative to fast fashion. Her deep enthusiasm for thrifted garments has influenced numerous high-profile figures, including Kate Moss, whom she famously dressed in a vintage banana print top that later made waves on the Chloé runway, solidifying Garnett's belief in what she calls “thrifting karma.” Recently, at the Westfield Good Festival, she shared her insights on how to source and sell pre-loved clothing, enabling a more sustainable approach to fashion.

For Garnett, a clear focus when shopping for vintage treasures is paramount. “Go with a sense of purpose of what you’re looking for,” she advises. This approach not only enhances the thrifting experience but aligns with her belief that intentions guide finds. She recounts a personal experience with her daughter, where a specific T-shirt was on the agenda during a visit to New York. “In my head, I was like, San Diego, San Diego T-shirt in a thrift store; it kind of just appeared out of nowhere,” Garnett recalls, underscoring how clarity in purpose can lead to amazing discoveries.

In addition to mindset, the specifics of what to look for play a crucial role in successful vintage hunting. Garnett places emphasis on checking labels and the quality of garments, advocating for the exploration of the men’s section, where valuable finds often lurk. She highlights the charm of older, well-made clothing, advising shoppers to search for signs of true vintage quality, such as faded denim from the Seventies. Moreover, visiting upscale charity shops can yield superior selections, as wealthier areas often offer better quality items, a tip echoed by other sustainable fashion advocates who encourage fostering relationships with shop staff for insider knowledge on incoming stock.

For those wishing to sell second-hand clothing, Garnett has straightforward advice. The presentation of items for resale is key; quality photographs that accurately showcase the garment, along with precise measurements, can make all the difference. She recalls a memorable experience where a seller included a heartfelt note with her purchase, which left a lasting impression. “If you’re a regular seller,” she stresses, “adding a personal touch is a really nice way to do business.”

Garnett also highlights that some second-hand finds can unexpectedly become priceless. Her iconic banana print top, acquired for a mere £1.50, not only became a piece of fashion history but also a fulfilling aspect of her career. “I’ve got the original upstairs still – I talk to it like it’s my dog,” she laughs, illustrating the sentimental ties that can develop through thrifting.

The trend of second-hand clothing has gained traction among celebrities, with many, rather unsurprisingly, showing a preference for vintage. Garnett notes that celebrities often express excitement when they’re dressed in thrifted pieces, resonating with the unique energy that these items carry. Fashion is no longer merely about newness but rather about the story behind a garment—its history, its previous life, and the artistry that various eras encompass.

Despite the growing interest in sustainable fashion, Garnett remains sceptical about brands asserting their sustainability purely through marketing. She warns against ‘greenwashing’—the practice of misleadingly claiming sustainability to appeal to consumers. True sustainability, she argues, requires transparency and radical change from the industry’s leaders. “Things need to change in a really kind of radical way,” she states, advocating for systemic solutions to reduce the environmental impact of fashion.

Ultimately, Garnett’s perspective offers a refreshing take in a consumer-driven society. She relishes the unexpected joys of thrifting, viewing it less as a shopping habit and more as a lifestyle. “You have to have a sense of energy when you go thrifting to find something, and that’s part of the fun,” she reflects. In a world increasingly conscious of its consumption habits, Garnett’s approach not only champions individuality but also calls for a deeper appreciation of fashion’s history and a sustainable future.

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Source: Noah Wire Services