Sephora and Haus Labs by Lady Gaga have expanded their collaboration to mark Pride Month with a campaign promoting inclusivity and mental health, donating $1 from every Haus Labs product sold in June to the Born This Way Foundation and highlighting the beauty industry's growing embrace of purpose-driven initiatives.
Sephora and Haus Labs by Lady Gaga have recently expanded their collaborative efforts with the launch of an initiative designed to celebrate Pride Month. This partnership features a film starring Lady Gaga that promotes messages of inclusivity, kindness, and joy, while also spotlighting the Sephora Classes for Confidence programme. As part of this campaign, the brands have committed to donating $1 from every Haus Labs product sold between June 1 and June 30 to the nonprofit organisation, Born This Way Foundation. This initiative aligns with the foundation's broader mission to support mental health and promote acceptance and support for all, particularly within the LGBTQ+ community.
Deborah Yeh, Global Chief Marketing Officer at Sephora, articulated the company's dedication to championing an inclusive environment. “At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty,” she stated, highlighting Lady Gaga as a powerful figure embodying these values. The collaboration taps into a growing trend within the beauty industry, where brands increasingly utilise celebrity partnerships to bring authenticity and emotional resonance to their campaigns surrounding social causes.
Haus Labs, founded by Lady Gaga as a clean artistry makeup brand, is positioned at the forefront of these inclusive beauty movements. The brand has gained traction not only for its innovative, high-performance products but also for its commitment to philanthropic initiatives. In previous collaborations, such as one launched in May 2020, Haus Labs pledged to donate $1 from each website transaction to the Born This Way Foundation, ensuring that mental health awareness remains a core focus. This ongoing commitment reflects a broader movement within the beauty and personal care sectors, as brands strive to meld social responsibility with marketing.
The current Pride Month initiative follows the brand's successful expansion into 480 Sephora locations across the United States and Canada in September 2022, which marked a significant milestone for Haus Labs. This expansion also introduced groundbreaking products, such as the TriClone™ Skin Tech Foundation and the Bio-Blurring Loose Setting Powder, making high-quality cosmetics more accessible. Looking ahead, Haus Labs is set to debut at Sephora within Kohl's stores and on their website starting August 26, 2024. This launch signifies a concerted effort to reach a broader audience while maintaining a commitment to the values of diversity and inclusivity.
Furthermore, the brand's recent foray into European markets underscores its growing international presence. Beginning in March 2024, Haus Labs became available in twelve European countries through Sephora. This expansion is designed to cater to a diverse range of consumers, with products fully aligned with the ethos of clean artistry — free from harmful ingredients and cruelty-free. As retailers like Sephora continue to evolve their strategies to incorporate social impact initiatives, they are also responding to consumer demand for brands that reflect their values, thus enhancing customer loyalty and engagement.
As the collaboration between Sephora and Haus Labs unfolds, it encapsulates a significant shift in the beauty industry towards more inclusive and purpose-driven practices. By intertwining their brand narratives with broader social movements, these companies not only redefine beauty standards but also pave the way for more profound consumer connections and community impact.
Reference Map:
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative introduces a new collaboration between Sephora and Haus Labs by Lady Gaga for Pride Month, with a campaign featuring a film starring Lady Gaga promoting inclusivity, kindness, and joy. The initiative includes a donation of $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation. This partnership aligns with the foundation's mission to support mental health and promote acceptance within the LGBTQ+ community. The earliest known publication date of similar content is May 30, 2025, indicating the narrative is fresh. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The narrative does not appear to be recycled from older material. The inclusion of updated data, such as the donation commitment and campaign details, justifies a higher freshness score.
Quotes check
Score:
9
Notes:
The narrative includes a direct quote from Deborah Yeh, Global Chief Marketing Officer at Sephora: “At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty.” This quote is consistent with her previous statements and has been used in earlier reports. No variations in wording were found, indicating the quote is reused. The absence of new or exclusive quotes suggests the content may not be entirely original.
Source reliability
Score:
7
Notes:
The narrative originates from Trend Hunter, a platform known for aggregating and curating content from various sources. While it provides a comprehensive overview, the platform's reliance on external sources may affect the reliability of the information. The report includes references to multiple reputable organizations, such as the Born This Way Foundation and Sephora, enhancing its credibility. However, the lack of direct attribution to primary sources or official statements raises some concerns about the authenticity of the information.
Plausability check
Score:
8
Notes:
The narrative presents a plausible collaboration between Sephora and Haus Labs by Lady Gaga for Pride Month, featuring a campaign with a film starring Lady Gaga promoting inclusivity and kindness. The commitment to donate $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation aligns with the foundation's mission to support mental health and promote acceptance within the LGBTQ+ community. The report includes specific details, such as the donation amount and campaign dates, which are consistent with Sephora's previous initiatives. The tone and language used are appropriate for the context, and there are no inconsistencies or red flags indicating potential disinformation.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative introduces a new collaboration between Sephora and Haus Labs by Lady Gaga for Pride Month, featuring a campaign with a film starring Lady Gaga promoting inclusivity and kindness. The commitment to donate $1 from every Haus Labs product sold between June 1 and June 30 to the Born This Way Foundation aligns with the foundation's mission to support mental health and promote acceptance within the LGBTQ+ community. While the content appears fresh and plausible, the reliance on a press release and the reuse of a direct quote from Deborah Yeh raise concerns about the originality and source reliability of the information. The lack of direct attribution to primary sources or official statements further affects the assessment. Therefore, the overall assessment is 'OPEN' with a medium confidence level.
