Genevieve Devine, a fashion designer hailing from Northumberland, is increasingly making waves in the international fashion scene. Known for her innovative designs and sustainable approach, Devine has dressed high-profile celebrities like Maya Jama and Dua Lipa, further solidifying her reputation as a designer to watch. Recently, she has expanded her portfolio with a new menswear capsule that marks her foray into menswear, collaborating with British streetwear brand Gimme 5 and Tokyo-based NEXUSVII. This collection features handcrafted bomber jackets produced in her London studio, with exclusive distribution in Tokyo, showcasing a blend of local craftsmanship and international appeal.

Devine’s commitment to sustainability and originality is evident in her design ethos. Her pieces are crafted from repurposed materials, often sourced from her beloved Tynemouth Market, where she finds unique elements like antique silverware transformed into jewellery. As she puts it, "When I return home, I go to Tynemouth to see my ‘spoon lady’; there’s something magic about the materials I find in the North, each one has a story." This connection to her roots informs her work and adds a rich narrative layer to her collections.

Underpinning her success is a philosophy rooted in slow fashion. Devine creates only one collection a year, prioritising quality and intention over rapid output. "I want each piece to carry intention, and I never want my work to harm the world," she states, highlighting a growing movement within fashion that seeks to counteract the environmental impact of fast fashion. This philosophy resonates with an increasing number of consumers who are becoming more conscious of the sustainability of their purchases, a trend supported by a variety of innovative designers globally who are committed to integrating sustainable practices into their processes.

Her designs, which are often described as sculptural and surreal, are the result of a collaborative approach that invites clients into the creative process. This method not only allows for a personal touch in each piece but also for the celebration of craftsmanship through hand-made details. For instance, the custom leather chainmail dress worn by Maya Jama on Love Island is a testament to her intricate artistry, where each leather disc is intricately linked by hand, showcasing the blending of traditional techniques with contemporary design.

Additionally, Devine is gaining traction in the menswear market, a sector which is increasingly seeing creativity and sustainability converge. The latest collaboration with Gimme 5 and NEXUSVII not only positions her brand in front of a global audience but also aligns with a broader industry trend that embraces upcycling and responsible sourcing. As attention grows around sustainable fashion, it becomes clear that Devine stands at the forefront of this movement, championing the importance of individual expression through thoughtfully constructed clothing.

As her London studio continues to thrive, now employing two permanent assistants and welcoming interns from Newcastle, Genevieve Devine emphasises that her journey is deeply rooted in her North Eastern heritage. Reflecting on her formative years, she asserts, “At Dame Allan’s, I was always encouraged to be curious and creative - that foundation shaped everything." This foundational curiosity drives her commitment to storytelling through fashion, creating not just garments, but relics imbued with history and meaning.

In a world where fast fashion often dominates, Genevieve Devine's ethos stands as a refreshing reminder of the slow fashion movement's potential to blend creativity, sustainability, and rich narrative—ensuring that the story behind each garment is as significant as the piece itself.

Reference Map:

Source: Noah Wire Services