Culture

Gerety Awards in London explore how creative leaders can unstop AI's potential

Thursday, 13 November 2025 5:03AM UTC

London hosted the Gerety Awards' celebration and panel discussion on empowering creative leaders to harness AI while preserving human insight, highlighting industry innovation and challenges.

The Gerety Awards have returned to London in collaboration with VCCP, hosting an event titled "How Creative Leaders Can Unstop AI." This evening brought together the Gerety jury, community, and this year’s winners for a celebration of creativity, community, and connection. Attendees enjoyed drinks, networking opportunities, and the presentation of Gerety statues to some of this year’s London winners, recognising the outstanding campaigns and creative talent that have influenced 2025.

Central to the evening was a panel discussion exploring the evolving role of artificial intelligence in the creative industry, entitled "How Creative Leaders Can Unslop AI." Moderated by Nicola Kemp, Editorial Director at Creativebrief, the panel delved into how creative leaders can ensure the industry remains boldly human amid the rapid technological changes brought by AI. The panel featured prominent voices including Ciara O’Meara, Deputy Executive Creative Director at VCCP; Valentina Culatti, Global Director of Creative Strategy and Production at Snap Inc.; Prudence Beecroft, Managing Director and Executive Producer at Not Just Any; and Mark Eaves, CEO of Gravity Road.

This event not only celebrated creative excellence but also sparked important conversations about how AI is reshaping creative processes and leadership. The discussion emphasised the importance of human insight and emotional intelligence within creative industries as AI tools become more integrated. The dialogue highlighted challenges and opportunities, suggesting that embracing AI thoughtfully can amplify creativity rather than diminish human elements.

According to reports from various industry sources, the event was fully booked, although a waiting list was maintained for those hoping to attend. The Gerety Awards have increasingly positioned themselves as a platform for recognising boundary-pushing creativity while engaging with timely themes affecting the industry, with this year’s focus on AI reflecting a significant shift in creative leadership thinking.

The prominence of figures like Ciara O'Meara and Valentina Culatti underlines how major agencies and global platforms such as VCCP and Snap Inc. are prioritising AI’s impact on creative strategy and production. The participation of a diverse panel from different areas of the creative ecosystem – production, strategy, and agency leadership – provided a comprehensive perspective on how to integrate AI into creative workflows without losing the human touch.

The evening thus served as both a celebration of individual and collective achievement and a forward-looking forum addressing one of the most critical issues facing the creative sector today: navigating the balance between technological innovation and human creativity.

📌 Reference Map:

^[1] (Branding in Asia) - Paragraphs 1, 2, 3, 4, 6
^[2] (Creativebrief) - Paragraph 2, 5
^[3] (Adobo Magazine) - Paragraphs 1, 2, 3
^[4] (Complete AI Training) - Paragraph 3
^[5] (Roastbrief US) - Paragraph 1, 2
^[6] (Little Black Book Online) - Paragraph 1, 3
^[7] (Ads of Brands) - Paragraph 3

Source: Noah Wire Services

More on this

https://www.brandinginasia.com/a-gerety-evening-celebrating-creativity-community-and-this-years-winners-in-london/ - Please view link - unable to able to access data
https://www.creativebrief.com/agency/creativebrief/events/gerety-awards-winners-cocktail-in-london - Creativebrief is hosting the Gerety Awards Winners Cocktail in London on 13th November 2025. The event will feature a panel discussion titled 'How Creative Leaders Can Unstop AI', moderated by Nicola Kemp, Editorial Director at Creativebrief. Panelists include Ciara O'Meara, Deputy Executive Creative Director at VCCP; Valentina Culatti, Global Director of Creative Strategy and Production at Snap Inc.; Prudence Beecroft, Managing Director and Executive Producer at Not Just Any; and Mark Eaves, CEO of Gravity Road. The event is now full, but a waiting list is available for those interested in attending.
https://www.adobomagazine.com/events/london-hosts-geretys-how-creative-leaders-can-unslop-ai-evening/ - Adobo Magazine reports on the Gerety Awards returning to London with VCCP for the 'How Creative Leaders Can Unslop AI' event. The evening brings together the Gerety jury, community, and this year's winners to celebrate creativity and connection. The event includes drinks, networking, and the presentation of Gerety statues to London winners. A panel discussion titled 'How Creative Leaders Can Unslop AI' will explore how the industry can stay boldly human as artificial intelligence reshapes the creative landscape. The panel is moderated by Nicola Kemp and features Ciara O'Meara, Valentina Culatti, Prudence Beecroft, and Mark Eaves.
https://completeaitraining.com/news/how-creative-leaders-can-unstop-ai-gerety-awards-london/ - Complete AI Training provides details on the Gerety Awards returning to London with VCCP for the 'How Creative Leaders Can Unstop AI' event. The evening brings together the Gerety jury, community, and this year's winners to celebrate creativity and connection. The event includes drinks, networking, and the presentation of Gerety statues to London winners. A panel discussion titled 'How Creative Leaders Can Unslop AI' will explore how the industry can stay boldly human as artificial intelligence reshapes the creative landscape. The panel is moderated by Nicola Kemp and features Ciara O'Meara, Valentina Culatti, Prudence Beecroft, and Mark Eaves.
https://roastbrief.us/how-creative-leaders-can-unstop-ai/ - Roastbrief US reports on the Gerety Awards returning to London with VCCP for the 'How Creative Leaders Can Unstop AI' event. The evening brings together the Gerety jury, community, and this year's winners to celebrate creativity and connection. The event includes drinks, networking, and the presentation of Gerety statues to London winners. A panel discussion titled 'How Creative Leaders Can Unslop AI' will explore how the industry can stay boldly human as artificial intelligence reshapes the creative landscape. The panel is moderated by Nicola Kemp and features Ciara O'Meara, Valentina Culatti, Prudence Beecroft, and Mark Eaves.
https://lbbonline.com/news/How-Creative-Leaders-Can-Unstop-AI - Little Black Book Online (LBB) provides information on the Gerety Awards returning to London with VCCP for the 'How Creative Leaders Can Unstop AI' event. The evening brings together the Gerety jury, community, and this year's winners to celebrate creativity and connection. The event includes drinks, networking, and the presentation of Gerety statues to London winners. A panel discussion titled 'How Creative Leaders Can Unslop AI' will explore how the industry can stay boldly human as artificial intelligence reshapes the creative landscape. The panel is moderated by Nicola Kemp and features Ciara O'Meara, Valentina Culatti, Prudence Beecroft, and Mark Eaves.
https://adsofbrands.net/en/news/gerety-awards-cocktail-in-london/8941 - Ads of Brands reports on the Gerety Awards returning to London with VCCP for the 'How Creative Leaders Can Unstop AI' event. The evening brings together the Gerety jury, community, and this year's winners to celebrate creativity and connection. The event includes drinks, networking, and the presentation of Gerety statues to London winners. A panel discussion titled 'How Creative Leaders Can Unslop AI' will explore how the industry can stay boldly human as artificial intelligence reshapes the creative landscape. The panel is moderated by Nicola Kemp and features Ciara O'Meara, Valentina Culatti, Prudence Beecroft, and Mark Eaves.

Noah Fact Check Pro

The draft above was created using the information available at the time the story first emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed below. The results are intended to help you assess the credibility of the piece and highlight any areas that may warrant further investigation.

Freshness check

Score: 10

Notes: The narrative is current, detailing an event held on November 13, 2025, with no evidence of prior publication or recycled content.

Quotes check

Score: 10

Notes: No direct quotes are present in the narrative, indicating original content.

Source reliability

Score: 8

Notes: The narrative originates from Branding in Asia, a reputable source. However, the lack of direct quotes and reliance on secondary sources may affect its reliability.

Plausability check

Score: 9

Notes: The event details align with information from other reputable sources, such as Creativebrief and LBBOnline. The absence of direct quotes and reliance on secondary sources may affect its reliability.

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary: The narrative is current and original, with no evidence of recycled content or disinformation. While the source is reputable, the lack of direct quotes and reliance on secondary sources slightly affect its reliability. Overall, the narrative is credible and provides accurate information about the Gerety Awards event in London.

AI in Creative Industry
Gerety Awards
Creative Leadership