In a striking initiative to promote sustainability, bigbasket, a leading online supermarket and TATA enterprise, has transformed bus shelters in Hyderabad, Bengaluru, and Delhi into vibrant garden billboards. This innovative campaign, launched on World Environment Day, not only beautifies urban spaces but also delivers a powerful message about the company's commitment to environmental responsibility.
At a bus stop in Bengaluru, one of the displays emphasises that by using electric vehicles (EVs) for one-third of its deliveries, bigbasket has reduced annual carbon emissions equivalent to nurturing 34 Cubbon Parks over a decade. This statement is not merely a compelling tagline; it reflects the company’s substantial efforts in reducing carbon emissions and enhancing sustainable practices across its operations.
Raagaleena Sripada, Marketing Head for Retail at bigbasket, remarked, “We didn’t want to shout our impact. We wanted to show it.” The campaign, developed in collaboration with the creative agency Talented and implemented with Signpost, aims to seamlessly integrate environmental consciousness into the daily lives of commuters. “This isn’t just a billboard; it’s utility, a quiet act of care,” said Amith Nair, a creative professional involved in the project.
Bigbasket's commitment to sustainability extends beyond eye-catching displays. Their latest Green Report for 2024–25 highlights various initiatives, including substantial support for over 7,000 organic farmers through decentralised collection networks, which promotes sustainable agricultural practices. The company has recycled over 100 tonnes of plastic by refining packaging design and improving logistical efficiency. In alignment with sustainability goals, bigbasket has recently enhanced its EV fleet to 7,431 vehicles, allowing one in every three delivery vehicles to be electric. This transition has reportedly helped avoid around 15,000 tonnes of carbon emissions in the current year alone.
Additionally, bigbasket has invested in solar power, installing panels across 25 warehouses that collectively generate 466 MWh of energy each month, contributing to reductions in greenhouse gas emissions by 3,289 tonnes. This dedication to renewable energy sources is a key aspect of their broader strategy to minimise environmental impact.
An exciting new initiative to further bolster sustainability efforts will soon allow customers to return old delivery bags and cardboard boxes with their next order. This circular process aims to promote material reuse and significantly lower waste. Moreover, this year's Green Report features a unique collaboration with the Indian Mouth and Foot Painting Artists Association. Artist Nadeem Shaikh created a bespoke piece of art representing bigbasket's sustainability journey, which has been made into a greeting card sent to customers, complete with a QR code linking to the full report.
Overall, bigbasket’s innovative approach to intertwining sustainability with everyday urban experiences demonstrates a growing trend among businesses toward conscious capitalism. As they continue to roll out their initiatives, the company sets a precedent for environmental responsibility in the technology-driven retail space.
📌 Reference Map:
Source: Noah Wire Services