OMOSS is set to make a significant impact on the UK beverage market with its launch of the country's first ready-to-drink sea moss beverage. Scheduled for release in June, this drink features a remarkable formulation comprising 50% organic Irish sea moss extract, celebrated for its nutrient density and wellness benefits. Recognised with the accolade of Best New Organic Drink Product at the 2025 Natural & Organic Innovation Awards, OMOSS is poised to captivate health-conscious consumers with its modern, flavourful approach to a centuries-old superfood.
Founded by Marley Finn, a former professional athlete, OMOSS targets a demographic increasingly concerned with nutrition, sustainability, and clean-label products. The brand is launching with three botanical-rich flavours: 'Pure,' 'Mango'—infused with Lion's Mane—and 'Pomegranate'—enriched with Ashwagandha. Each flavour has been meticulously crafted in partnership with leading UK food scientists, ensuring a product that is both effective and appealing, free from artificial additives and refined sugars.
Sea moss, known for its myriad of health benefits, is sustainably harvested from the pristine shores of Ireland's Atlantic coast and combined with reverse osmosis water. This careful sourcing technique not only preserves the integrity of the sea moss but also ensures that each bottle delivers essential micronutrients crucial for gut health, immunity, and skin vitality. Sustainability is further underscored by OMOSS’s partnership with Project Zero, committing 4.4% of its profits toward ocean conservation efforts.
The rise of plant-based beverages has led to a growing trend in the functional hydration market, as consumers increasingly seek alternatives that align with their health and environmental values. OMOSS is part of a broader shift in the beverage industry that sees brands integrating superfoods like sea moss to cater to the demanding health and wellness needs of consumers.
In this expanding market, companies like Wellmoss UK and Fabumoss also emphasize the importance of sea moss as a nutrient-rich supplement, offering products such as gels and capsules that contribute to digestive health, immune support, and overall wellness. While Wellmoss UK delivers fresh sea moss directly to consumers, ensuring high quality through its use of hydrogenated alkaline water, Fabumoss highlights the versatility of sea moss as an ingredient for cooking and skincare.
Moreover, the contemporary consumer’s focus on sustainability has led to innovations in beverage production that prioritise ecological responsibility. As demonstrated by brands like ActiMoss, which offers organic capsules targeting various health benefits, and Osmo, which has developed tasty sea moss gummies, the incorporation of sea moss is becoming a defining feature of health-centric products that appeal to a wider audience.
OMOSS's anticipated arrival not only introduces a novel hydration option but also joins the growing landscape of functional drinks that address the intersection of health, sustainability, and convenience. Pre-orders for OMOSS will be available on its dedicated website beginning in June, inviting health enthusiasts to experience a new wave of functional hydration.
As consumers gravitate towards products that reflect their values—be it health, environmental sustainability, or convenience—OMOSS stands at the forefront of this exciting shift in the beverage industry, embodying the spirit of innovation while remaining deeply rooted in natural wellness traditions.
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Source: Noah Wire Services