A campaign featuring London’s iconic black taxis emblazoned with the slogan “Think Tech, Think Pakistan” has been launched to promote Pakistan as an emerging global destination for technology and media innovation. Supported by Prime Minister Shehbaz Sharif and the Ministry of IT and Telecommunication, this striking initiative aims to highlight Pakistan’s burgeoning tech sector and its ambitions on the world stage.

The campaign coincides with Pakistan's active participation at London Tech Week 2025, held recently at Olympia London. Over 14 Pakistani technology companies showcased their expertise at one of the largest global innovation gatherings, under the leadership of the Pakistan Software Export Board (PSEB) in partnership with the Trade Development Authority of Pakistan (TDAP). This involvement marks a significant step in Pakistan’s strategic push to position itself as a preferred technology hub.

Abu Bakar, CEO of PSEB, emphasised the vast international interest in Pakistan’s digital transformation during the event. He spoke of engagement from investors, enterprise buyers, policy leaders, and diaspora members, all eager to explore Pakistan's evolving tech ecosystem. The campaign has gained notable traction both on London’s streets and on social media, supported by an active contest inviting participants to win a return trip to Lahore or a monetary prize. The tech export market in Pakistan currently stands at nearly $4 billion, growing robustly at 23% per annum, with plans to expand it to $15 billion within five years. This growth is attributed to Pakistan’s youthful, tech-savvy, English-speaking workforce, which is considered one of the best labour markets globally.

Prime Minister Shehbaz Sharif praised the campaign's momentum, describing Pakistan’s presence at London Tech Week 2025 as a reflection of the country’s expanding digital footprint and global tech ambitions. He acknowledged the combined efforts of the Ministry of IT, PSEB, TDAP, and tech entrepreneurs for projecting Pakistan’s vision and purpose on the international stage.

Minister for IT and Telecommunication, Ms Shaza Fatima Khawaja, also highlighted the collaborative spirit across government, industry, and the diaspora that has elevated Pakistan from an aspiring tech participant to a recognised partner in global technology conversations. She pointed out Pakistan’s competitive advantages in talent, cost-efficiency, and innovation that are increasingly difficult to overlook.

Pakistan’s technology sector is gaining international recognition for its strengths in artificial intelligence, cybersecurity, blockchain, cloud computing, and software development. The country’s digital infrastructure, coupled with its skilled workforce and competitive cost structure, positions it as an attractive destination for tech innovation and investment. The UK remains Pakistan's second-largest export market for IT and IT-enabled services, underscoring the strategic importance of this growing partnership.

Earlier showcases at London Tech Week 2024 introduced nine leading Pakistani IT and IT-enabled services companies, representing a range of sectors including IoT, robotics, and e-commerce. These efforts have continually bolstered Pakistan’s image as a future-ready industry player, intent on deepening global business ties and technology collaborations.

This multi-faceted campaign, combining eye-catching public messaging in London with authoritative participation at major tech events, aims to solidify Pakistan’s standing as a forward-looking technology destination capable of matching global innovation trends and economic aspirations.

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Source: Noah Wire Services