Two Nigerian design houses, Henri Uduku and Black Fine and Fly, will represent the country at Africa Fashion Week London (AFWL) 2025 as part of a ten‑designer Creative DNA delegation organised with the British Council. According to the original report in Champion News, the designers are set to feature in a dedicated British Council catwalk presentation and exhibition pavilion during the two‑day festival at Space House, London on 9–10 August 2025. The showcase is intended to give early‑stage African designers new international connections and access to UK markets. (This article preserves those core details while adding context from the festival organisers and the British Council.)

AFWL, now in its fifteenth season, will stage multiple catwalks, an exhibition hall, talks and a festival celebrating indigo‑dyed Adire textiles across public and industry programmes. The event schedule published by AFWL confirms Space House, 1 Kemble Street, as the venue and lists a Next Gen Catwalk on Saturday 9 August at 4:00pm that includes the British Council’s Creative DNA cohort. Tickets grant access to catwalks and exhibitions, and the festival is designed to connect designers, buyers and wider audiences with an emphasis on sustainable practice and industry development.

The Creative DNA initiative itself is presented by the British Council as a long‑running effort to build international routes to market for Sub‑Saharan African fashion enterprises. The British Council explains that the programme—launched in 2020—provides business incubation, mentorship, coaching and access to UK markets, and that recent iterations have included digital coaching, mentorship from UK experts and action‑based learning cohorts based in countries such as Kenya, Nigeria and Zimbabwe. Champion News and British Council materials both note that participating designers will also take part in business clinics, panel discussions and retail and manufacturing tours while in London.

Henri Uduku is presented as an established presence within the programme: according to the original report, he has previously showcased at continental platforms including CANEX@IATF2023 in Cairo and the Creative Economy Week 2025 in Harare. Black Fine and Fly is described as an Afro‑European collective working in denim with strong African heritage influences and is a more recent addition to Creative DNA. The British Council’s event listing also names both designers among the ten selected for the Creative DNA showcase, situating them within a cross‑national line‑up that includes talent from Kenya, Ghana, Ethiopia, Uganda and Zimbabwe.

Beyond the runway, organisers say the British Council Pavilion will offer a programme of talks, networking and practical industry exposure: panel sessions with UK experts, sessions with Westminster University and the Fashion Retail Academy, and retail‑ecosystem tours to examine ethical production and global retail dynamics. AFWL and the British Council have both signalled a particular interest in the intersection of fashion and technology this year, with planned exhibitions that highlight collaborations between African designers and AI and robotics labs to explore virtual‑reality runways and tech‑enabled storytelling.

Those institutional ambitions are being framed within a larger economic case for supporting creative enterprise. Donna McGowan, Country Director, British Council Nigeria, is quoted in the original report saying, “Nigeria’s creative industry contributes over $7 billion to the economy, with fashion playing a key role in its global influence. Platforms like Africa Fashion Week London provide emerging designers like Henri Uduku and Black Fine and Fly with critical international exposure, helping them build networks, attract buyers, and gain the market insight needed to scale their brands sustainably.” Independent analysis, however, places the sector’s value at a different point: a Guardian Nigeria analysis cited industry figures that put the creative economy at roughly $7.7 billion in 2021 and suggested growth towards as much as $15 billion by 2025, while also flagging policy gaps, infrastructure shortfalls and the need for stronger intellectual‑property protections to turn cultural capital into enduring economic returns.

For AFWL, the British Council partnership is presented as a strategic step in elevating African fashion in the UK market. Queen Ronke Ademiluyi‑Ogunwusi, founder of Africa Fashion Week London, said in the event announcement that the collaboration “represents a bold step forward in our mission to elevate African fashion on the global stage,” adding that showcasing these designers in London helps to “forge deeper cross‑cultural connections within the global fashion ecosystem.” AFWL’s own publicity highlights the festival’s role as a platform for both public audiences and trade visitors, including a Next Gen runway and VIP showcases alongside shopping by dozens of African‑heritage brands.

The immediate practical benefits for the participating designers are clear: direct exposure to international buyers, access to peer and institutional networks, and hands‑on insight into UK retail and production practices. Organisers and programme partners frame these activities as part of a broader effort to professionalise early‑stage fashion businesses and to embed sustainability, technical capacity and digital innovation in their growth strategies. At the same time, analysts and sector stakeholders caution that such international windows need to be accompanied by domestic policy and infrastructure improvements if the full economic promise of fashion and the wider creative industries is to be realised.

Visitors to AFWL 2025 are invited to view the British Council Pavilion and to attend the Creative DNA catwalk on Saturday 9 August at 4:00pm, when the ten‑designer cohort—including Henri Uduku and Black Fine and Fly—will present on the Next Gen stage.

📌 Reference Map:

Reference Map:

  • Paragraph 1 – 1, 3, 5
  • Paragraph 2 – 2, 4
  • Paragraph 3 – 3, 6, 1
  • Paragraph 4 – 1, 3
  • Paragraph 5 – 1, 5, 3
  • Paragraph 6 – 1, 7, 3
  • Paragraph 7 – 5, 6, 2
  • Paragraph 8 – 2, 1

Source: Noah Wire Services