Nigel Farage, a prominent figure behind the Brexit movement, has announced he will stand as a candidate for the Reform UK party in the upcoming general election on July 4, 2024. Farage will contest the seat in Clacton, Essex, and has taken over as leader of Reform UK from Richard Tice, who stepped down to allow Farage to take the party "into top gear."

Farage's decision marks a significant U-turn, as he had previously stated he would not stand for election due to the short six-week campaign period following Prime Minister Rishi Sunak's surprise call for a summer ballot. Farage expressed "huge regrets" over his initial decision and cited mounting pressure from supporters as a reason for his change of heart.

In a press conference in London, Farage pledged to lead a "political revolt" against the current political establishment, criticizing the status quo and promising bold economic growth policies. He also announced his intention to lead Reform UK for the next five years, positioning the party as a significant opposition force.

Farage's candidacy adds a new dynamic to the election, posing a potential challenge for the Conservative Party, led by Rishi Sunak, which has been struggling in recent polls. A recent Redfield & Wilton survey of 10,000 voters indicated the Conservatives face a significant defeat, with predictions of a collapse similar to the Canadian Conservative Party's in 1993.

Farage has previously attempted to secure a seat in Parliament seven times but has been unsuccessful. The seat of Clacton, which previously elected UKIP's Douglas Carswell, represents a strategic choice given its history of strong Brexit support. The Reform UK candidate initially selected for Clacton has agreed to step aside for Farage.

This development comes amid a broader context of political turbulence, with Labour extending its lead in the polls and the Conservative Party facing internal and external pressures.