Britain has moved to force technology companies to take proactive steps to detect and prevent the unsolicited sharing of sexual images, a policy escalation officials say is needed to curb online abuse amplified by artificial intelligence. According to Benzinga, which cited Reuters, the new requirement comes into effect on January 8, 2026 and applies to major social platforms, dating apps and sites hosting adult content. [1][7]

The change formalises cyberflashing as a "priority offence" under the Online Safety Act, meaning platforms must not wait for user complaints before acting but instead implement measures to stop such material reaching users. The UK government said the move is designed to protect women and girls after survey data showed one in three teenage girls has received unsolicited sexual images. Officials have warned companies that failure to comply could lead to fines or even blocking of services in the UK. According to the government announcement, penalties could reach 10% of global revenue. [2][7]

Technology Secretary Liz Kendall told ministers the law requires firms to "detect and block" the content rather than merely respond to reports, emphasising the obligation to make online spaces safer. Ofcom, the UK's media regulator, will consult on the technical standards platforms must adopt and will have the authority to enforce compliance. The regulator has already published codes of practice under the Online Safety Act to guide how companies should meet these duties. [1][2][6]

The move comes against a backdrop of rapidly evolving risks from AI, including a rise in sexually explicit deepfakes. European and national regulators have pressed platforms for explanations about intimate AI-generated images, with France and the European Commission scrutinising alleged breaches linked to new chatbot modes. UK ministers have publicly urged platforms such as X to address surges in intimate deepfakes. Industry observers say the technological challenge , spotting synthetic imagery at scale without overblocking legitimate content , will test the practicality of the new duty. [1][5][7]

Prosecutors and police meanwhile have been adapting to the legal landscape. The Crown Prosecution Service issued guidance widening the scope for charging people who send or threaten to share intimate images without consent, and courts have already recorded convictions under the new legal framework. One early case saw a convicted offender jailed after sending unsolicited explicit images to adults and a minor via messaging services. That prosecution illustrated how existing criminal sanctions, including prison terms and possible inclusion on the sex offenders register, sit alongside the platforms' new regulatory obligations. [4][3]

Critics caution that enforcement will require both robust technological solutions and clearer standards to avoid disproportionate impacts on lawful expression. Industry data and expert commentary highlight a tension between automated detection tools and false positives, while legal scholars note the practical burdens on smaller services. The government and Ofcom have signalled they will consult widely on the detailed technical measures expected of firms. [6][2]

The combined effect of criminal law, CPS guidance and the Online Safety Act's regulator-led duties marks a significant shift in how the UK expects technology firms to manage non-consensual intimate imagery: platforms now face both legal exposure for permitting such images to circulate and regulatory obligations to prevent them from appearing in the first place, with substantial fines or service restrictions as potential consequences. According to the official announcement and media reporting, the intent is to make online environments safer for those most at risk while forcing companies to confront AI-driven harms. [2][6][1]

##Reference Map:

  • [1] (Benzinga/Reuters) - Paragraph 1, Paragraph 3, Paragraph 4, Paragraph 7
  • [2] (GOV.UK) - Paragraph 2, Paragraph 3, Paragraph 6, Paragraph 7
  • [3] (AP News) - Paragraph 5
  • [4] (CPS) - Paragraph 5
  • [5] (AP News overview of Online Safety Act) - Paragraph 4
  • [6] (The Guardian) - Paragraph 3, Paragraph 6
  • [7] (Technology.org) - Paragraph 1, Paragraph 2, Paragraph 4

Source: Noah Wire Services