Infold Games, the studio behind mobile hit Love and Deepspace and dress-up adventure Infinity Nikki, has drawn a clear line against using generative AI as a substitute for creative staff, arguing that the technology still cannot match the emotional texture of human-made work. In comments to IGN Japan, company CTO Ji Zhang said AI is developing quickly and will help reshape the games business, but insisted it cannot provide the “soul” that core creators bring to a project.

That stance fits the company’s emphasis on painstaking visual detail. Zhang said Infold has invested heavily in graphics, including realistic clothing behaviour built around physics-based materials and simulation. He also pointed to the different design priorities of the two games: Love and Deepspace centres on facial expression and character refinement, while Infinity Nikki required the team to solve the challenges of a large open world.

The debate arrives as studios across the industry continue to wrestle with the role of AI. Larian Studios, best known for Baldur’s Gate 3, has faced criticism over early experiments with generative tools, later saying it would not use them for concept art in its next Divinity project. Its leadership has said it still wants to test AI in other parts of development, but only with company-owned or fully authorised data.

Resistance is not limited to art teams. Voice actors connected with Baldur’s Gate 3 have also warned about AI voice cloning, describing it as a threat to both jobs and identity. Against that backdrop, Infold’s position appears aimed at a growing audience that still values visible human craft, particularly in games where players pay for elaborate, hand-designed outfits and character presentation.

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Source: Noah Wire Services