Home stager Elaine Penhaul offers expert advice for quickly selling homes at optimal prices. Penhaul, author of "How To Sell Your House," emphasizes the importance of thorough preparation, tactical promotion, and smooth sale progression. She outlines a seven-step ADDRESS system:
- Assess: Work with your estate agent to determine your target buyer and evaluate your home’s standing compared to local competitors.
- Declutter: Sort belongings into categories and remove excess clutter to prepare for further steps.
- Decorate: Paint walls in neutral colors and address any minor repairs to present a fresh look.
- Re-imagine: Rearrange rooms to clearly define their purposes and ensure the layout flows logically.
- Emphasise: Highlight your home’s standout features, such as unique architectural elements or attractive spaces.
- Stage: Use home staging techniques to arrange furniture and decor aesthetically, perhaps employing a professional staging company.
- Sell: Be prepared with all necessary documents and proactively communicate with your agent and solicitor to facilitate a smooth sale process.
Penhaul's guidance aims to enhance the visual and functional appeal of homes to attract buyers quickly and secure the best possible sale price.