A three-bedroom double-brick house located at 76 Denison Street in Hillsdale has been sold at auction for $2.31 million, marking a street record for this busy thoroughfare address. The sale was conducted by Andrew Anastassiou and Daniel Lo of Home Estate Agents in Maroubra following a focused 25-day campaign, showcasing how strategic marketing can effectively mitigate challenges posed by a property's less desirable location.

Despite being positioned on a main road—which often detracts potential buyers—Andrew Anastassiou emphasised the intrinsic value of the property’s solid construction and practical features. "We were able to capture the market by bringing buyers across from other suburbs to see the value in this beautiful double-brick home," he said. This repositioning of the home’s narrative was key in attracting competitive interest, resulting in eight registered bidders drawn from neighbouring areas. Auction day on 10 October 2025 saw lively competition, with the property being sold under the hammer amid a very competitive atmosphere, reflecting the campaign’s success.

The house itself features three bedrooms, two bathrooms, and multi-car accommodation, which contributed significantly to its appeal despite the main road setting. This is particularly notable given Hillsdale’s generally low sales volume, which limits direct price comparisons. At $2.31 million, the sale price exceeded the suburb’s median unit price of $2.03 million, indicating strong buyer recognition of the property’s unique benefits. The relatively short marketing period proved sufficient to generate buyer urgency, prompting the auction date to be brought forward in response to evident interest rather than market uncertainty.

Andrew Anastassiou, who is the Principal and Licensee in Charge at Home Estate Agents, has built a reputation for tailoring his approach to the individuality of each property within Sydney’s eastern suburbs. His deep local knowledge and professional dedication have resulted in strong client referrals and repeat business, as evidenced by the vendor who had previously sold other properties with him and expressed satisfaction with the recent outcome. Daniel Lo, the other agent involved, complements this with his strategic mindset and bilingual capability, offering detailed campaigns and client-first service across a range of property types.

The successful sale of this property exemplifies how expert marketing and a thorough understanding of market dynamics can overcome traditional sales obstacles. It also highlights the strength and expertise of Home Estate Agents in navigating Sydney’s complex real estate landscape, particularly in areas where sales activity is limited but demand remains robust.

📌 Reference Map:

  • Paragraph 1 – [1] Elite Agent, [2] Allhomes
  • Paragraph 2 – [1] Elite Agent
  • Paragraph 3 – [1] Elite Agent
  • Paragraph 4 – [1] Elite Agent, [4] Home Estate Agents profile
  • Paragraph 5 – [1] Elite Agent, [5] Home Estate Agents website

Source: Noah Wire Services