OpenAI is currently trialling the introduction of watermarks on images generated by its latest ChatGPT model, referred to as ChatGPT 4o. This testing phase has been identified within the latest beta version of the ChatGPT Android application, raising concerns particularly for users of the free plan.
Reports indicated that the beta version 1.2025.0912509108 includes code that specifies "image-gen-watermark-for-free", suggesting that those on the free plan will soon see their generated images come with a watermark. This change is perceived as a response to the widespread use of ChatGPT 4o's impressive image-generation features, which have garnered significant attention in recent weeks, particularly for generating images reminiscent of the renowned Studio Ghibli animation style.
As noted by Tech Radar, this is not the first time the ethical implications of AI-generated content have been brought into question. The viral trend of producing Studio Ghibli-like imagery without watermarks has led to considerable concern among creators regarding copyright issues. The implementation of watermarks for free users appears to be a proactive measure by OpenAI to address these concerns.
Users opting for the paid ChatGPT Plus subscription, priced at approximately $20 (or £16) per month, are expected to retain full access to the image-generation capabilities without such watermarks, along with avoiding limits on the number of images they can create daily. This development may attract more users to the subscription model as the differentiation between free and paid services becomes more pronounced.
While the specifics of what the watermarks will look like remain undisclosed, there is speculation that their size and visibility will influence user perception and acceptability. Tech Radar's reporting suggests that, depending on the nature of the watermark, it could play a crucial role in regulating AI-generated images circulating on social media platforms.
Moreover, the recent changes in the ChatGPT platform encompass additional enhancements, such as a referral program for Colombian students associated with Universidad Nacional de Colombia and updates to features related to shared posts within the application. As the situation develops, the gaming, creative, and wider digital communities will be monitoring OpenAI's moves closely in light of increasing scrutiny regarding the use of AI in artistic fields.
Source: Noah Wire Services