Technology

Pinterest enhances visual search for women’s fashion with AI-powered filters and intuitive tools

Tuesday, 6 May 2025 12:10AM UTC

Pinterest has launched new AI-driven visual search features in its women’s fashion category across the US, UK and Canada, allowing users to explore style variations with greater precision and ease, while offering tools to control AI-generated content on the platform.

Pinterest has unveiled a series of enhancements to its visual search functionalities, targeting an improved user experience for fashion content. These updates are being implemented in the women’s fashion category and are currently available across the United States, Canada, and the United Kingdom, with future plans for expansion into more categories and regions.

At the heart of these new features are advanced artificial intelligence (AI) models, particularly Visual Language Models (VLMs). These models generate descriptive keywords from various elements identified in a Pin when a user taps on an image. An animated glow highlights specific areas of interest, enabling users to easily identify and search for similar items. This innovation aims to assist users who may struggle to articulate their visual preferences, such as specific styles or aesthetics, thus simplifying the searching process.

Additionally, Pinterest has introduced a refinement bar, which allows users to narrow search results based on various attributes including colour, fabric, style, or occasion. For example, a user could take a photo of a blazer and adjust the search parameters to find more formal variations or explore alternatives reflecting different aesthetics, such as “Y2K.” This functionality is designed to enhance the precision of search results, empowering users to discover exactly what they are looking for.

Further facilitating image-based searches, Pinterest has expanded accessibility within the app. Users can now initiate a visual search simply by long-pressing any Pin in their Home Feed. This creates a visual search prompt without the need for any typed input, making the process more intuitive and user-friendly.

These enhancements come shortly after Pinterest announced a new policy regarding AI-generated images. The platform plans to label such content and provide users with the option to limit the appearance of AI-generated images in their feeds. This decision follows user feedback expressing concerns over the integration of AI-generated imagery potentially diluting the platform's overall value in discovering authentic products and creative ideas.

The revamped visual search tools exemplify Pinterest’s commitment to advancing image-based navigation and discovery, aiming to foster a more engaging interaction between users and the platform's visual content, making shopping for fashion increasingly accessible.

Source: Noah Wire Services

More on this

https://www.axios.com/2023/09/07/pinterest-computer-vision-varied-body-types - This article discusses Pinterest's use of artificial intelligence and computer vision to enhance the visibility of diverse body types in women's fashion-related searches in the U.S., aligning with the platform's efforts to improve inclusivity in visual search functionalities.
https://www.socialmediatoday.com/news/pinterest-adds-new-body-type-matching-improve-diversity-discovery-tool/693066/ - This source details Pinterest's introduction of AI-powered 'Body Type Filters' to provide users with search results that better reflect their body types, supporting the claim about Pinterest's commitment to inclusivity in fashion content.
https://www.socialmediatoday.com/news/pinterest-expands-body-type-search-more-users-verticals/709920/ - This article reports on Pinterest's expansion of its 'Body Type Ranges' search filter to include more users and verticals, corroborating the platform's plans to broaden the availability of its visual search enhancements.
https://www.cnn.com/2023/09/07/business/pinterest-ai-body-representation/index.html - This piece highlights Pinterest's development of AI technology to deliver greater representation of diverse body types in search results, aligning with the platform's efforts to improve user experience in fashion content.
https://www.lbbonline.com/news/inspiration-without-judgement-how-pinterest-is-using-ai-to-celebrate-the-beautiful-diversity-of-the-human-body - This article discusses how Pinterest is using AI to celebrate the diversity of the human body, supporting the claim about the platform's commitment to inclusivity in visual search functionalities.
https://www.techedt.com/pinterest-enhances-fashion-search-with-new-body-type-filters - This source reports on Pinterest's enhancement of fashion search with new body type filters, corroborating the platform's efforts to improve inclusivity and personalization in its visual search features.
https://mobilemarketingreads.com/pinterest-expands-ai-visual-search-tools-to-refine-image-based-discovery-and-shopping/?utm_source=rss&utm_medium=rss&utm_campaign=pinterest-expands-ai-visual-search-tools-to-refine-image-based-discovery-and-shopping - Please view link - unable to able to access data

Noah Fact Check Pro

The draft above was created using the information available at the time the story first emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed below. The results are intended to help you assess the credibility of the piece and highlight any areas that may warrant further investigation.

Freshness check

Score: 8

Notes: The content appears recent as it discusses current AI visual search enhancements by Pinterest, which are currently available in specific regions. No clear date is mentioned, but the subject matter aligns with contemporary advancements in AI technology.

Quotes check

Score: 10

Notes: There are no direct quotes in the provided text, which suggests either a press-style write-up or potentially an original piece without referenced external statements.

Source reliability

Score: 6

Notes: Mobile Marketing Reads is not a widely recognized or mainstream publication compared to established news organizations like the BBC or Reuters. This reduces its reliability compared to more established sources.

Plausability check

Score: 9

Notes: The claims about Pinterest's AI visual search enhancements and their expansion into new categories and regions are plausible given Pinterest's focus on visual content and recent trends in AI technology.

Overall assessment

Verdict (FAIL, OPEN, PASS): OPEN

Confidence (LOW, MEDIUM, HIGH): MEDIUM

Summary: The narrative appears to be fresh and plausible, lacking direct quotes. However, it originates from a less prominent source, which impacts its overall reliability. Without more context or secondary verification, this assessment remains open.

Pinterest
Visual Search
Artificial Intelligence
Fashion Technology
User Experience