impact.com, a leading commerce partnership marketing platform, is set to host the UK edition of its Partnerships Experience event (iPX) on 25th June 2025 in London. This event will gather over 300 attendees, including prominent brands, influencers, publishers, creators, affiliates, and advocates, to explore the transformative trends shaping partnership marketing. Positioned as a vital forum in an era where 89% of consumers trust personal recommendations more than traditional advertising, iPX London 2025 aims to highlight how partnerships are becoming central to modern marketing strategies.

In an age marked by growing advertising fatigue, brands are increasingly recognising the limitations of conventional advertising and turning towards partnerships for authentic customer engagement. Impact.com emphasises that partnerships are not merely a marketing tactic but the future of marketing itself, enabling brands to build trust, scale customer acquisition, and drive significant revenue. The event will provide insights into how brands can leverage partnership marketing to navigate a landscape where consumer relationships and authenticity are paramount.

A highlight of the conference will be a keynote presentation by Nathalie Nahai, an acclaimed speaker, best-selling author, and podcast host. Her talk, titled ‘Trust Connection and Agency in the age of AI,’ will delve into how consumers separate fact from fiction amid the rise of automated interactions. Nahai will discuss strategies brands can adopt to earn trust and foster genuine connections, amidst the challenges posed by synthetic relationships in a digital economy.

Delegates will also gain exclusive access to the latest developments in the impact.com platform through a product roadmap session led by Principal Growth Product Manager Alex Springer. This unveiling will showcase new features designed to enhance partnership management and expand the platform’s capabilities over the coming year.

Retail media networks, a fast-emerging force in digital marketing, will be another focal topic. Experts from Hello Fresh, Dentsu, and Brand Swap will share perspectives on how these networks are reshaping marketing strategies. The discussion will cover how retailers can successfully establish and grow their own media networks with platform support while enabling creators, affiliates, and publishers to convert audience trust into tangible retail impact.

Furthermore, representatives from Affiverse, Skyscanner, and Swarovski will contribute insights into measuring and reporting affiliate marketing's impact accurately. Additionally, Preply will explore how sustained collaborations with content creators can significantly enhance performance marketing outcomes.

This London event is one of four global iPX editions hosted by impact.com in 2025, following the flagship event in Austin, Texas, and upcoming editions in China and Sydney. With its comprehensive agenda and high-profile speakers, iPX London promises to be a key gathering for professionals engaged in the evolving partnership economy, offering unparalleled networking and learning opportunities.

impact.com brands itself as the world’s foremost commerce partnership marketing platform, facilitating the discovery, management, and scaling of partnerships across the customer journey. Its platform integrates affiliates, influencers, content publishers, brand ambassadors, and customer advocates into a unified system aimed at driving authentic, performance-based growth. More than 4,500 global brands, including household names such as Uber, Shopify, and L’Oréal, rely on impact.com for managing over 225,000 partnerships worldwide.

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Source: Noah Wire Services