Zero One Creative (01C), an AI-driven creative tech startup based in London, has successfully secured €500,000 in funding from EWOR, a highly selective fellowship that supports the world's top 0.1% founders. This investment marks the first time EWOR has extended its newly increased €500,000 Traction Fellowship grant, designed to accelerate promising startups with strong early momentum. The capital injection will be used to fast-track the development of AMARA, 01C’s flagship AI-native platform that integrates various creative tools in real-time, enabling seamless workflows across multiple media formats for immersive storytelling.
Founded by Ashkan Dabbagh, James Elkin, and Rupert Aspden, the Zero One Creative team combines deep expertise from artificial intelligence, film, visual effects, and immersive media. Dabbagh, with an AI background from Oxford and experience at Warner Bros., Amazon Studios, and DNEG (renowned for visual effects on films like Interstellar and Dune), leads the team. Elkin transitioned from a senior aircraft technician role in the Royal Air Force to visual effects work for major broadcasters such as Sky, BBC, and Netflix. Meanwhile, Aspden’s career spans production and operations across global entertainment giants including the BBC, Disney, Amazon, and 20th Century Fox. This blend of technical and creative talent underpins the company’s mission to innovate storytelling workflows.
The core vision behind AMARA addresses a persistent challenge in the creative industries: fragmented and siloed toolsets that disrupt creative flow, slow production, and inflate budgets. "Creative flow is the most valuable currency in any production. When you lose it to the fragmentation of the current tools landscape, you lose the magic," said CEO Ashkan Dabbagh in an interview, highlighting the platform’s purpose to help creators move fluidly from ideation through execution without losing momentum. AMARA’s AI-powered backend handles complex tasks such as format adaptation and optimisation, enabling creators to build and deploy content faster and at scale, while maintaining a human-centric approach to storytelling.
Prior to its broader market launch, AMARA demonstrated robust early traction within the industry, having been used internally to produce over 10 viral campaigns. These campaigns included work for high-profile clients such as McLaren, eBay, Twix, and Starcloud, collectively amassing more than 40 million views. This organic growth, driven entirely by word of mouth and returning customers, reflects the platform’s strong market fit and the company’s capacity to deliver impactful creative experiences.
Zero One Creative has also garnered significant recognition within the startup ecosystem. The company is a finalist in Oxford University’s OX1 Incubator, which selects the top 1% of over 140 startups annually, and won the 2024 Oxbridge AI Challenge competing against more than 200 startups. Additionally, it benefits from support programmes by Microsoft for Startups, Google for Startups, and the NVIDIA Inception Program, all of which provide vital resources and mentorship to innovative technology ventures.
EWOR, the fellowship backing 01C’s latest funding round, is a Berlin-based venture capital and accelerator organisation noted for nurturing founders with high-growth potential. Its network includes unicorn founders from companies such as SumUp and Adjust, who provide hands-on mentorship alongside capital. Unlike typical VC firms that focus solely on revenue metrics, EWOR invests in talent and vision, offering a unique combination of financial support, guidance, and community connections to help founders scale their ventures effectively. This selection into EWOR’s elite Traction Fellowship situates Zero One Creative within a prestigious circle of startups poised to lead their industries.
The creative technology landscape is ripe for disruption, with fragmented tools hindering the speed and flexibility demanded by modern content creators working across animation, gaming, and immersive media. Zero One Creative’s AMARA platform exemplifies a new wave of AI-enabled solutions designed to streamline these workflows, enabling creators not only to enhance productivity but also to push creative boundaries across platforms and formats seamlessly. By uniting traditional and generative AI tools within a single platform, 01C aims to redefine how stories are built, shared, and scaled in an increasingly cross-media world.
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Source: Noah Wire Services