Haymarket Media Group has strengthened its foothold in the marketing communications sector with the acquisition of Marketing Week, Creative Review, and the Festival of Marketing from Centaur Media. This move bolsters the company’s already prominent portfolio, which includes established titles such as Campaign, PRWeek, and Performance Marketing World, alongside its recent launch, In.Comms.

Founded in 1978, Marketing Week is a well-regarded publication delivering news, analysis, and insights tailored to senior marketing professionals. Its sister titles, Creative Review — established in 1980 — and the Festival of Marketing, launched in 2013, bring complementary creative and event platforms to Haymarket’s expanding marcomms landscape. According to Haymarket CEO Kevin Costello, these brands are “highly respected” and align seamlessly with the group’s commitment to serving specialist audiences. He expressed enthusiasm about the future, highlighting the combined strength and influence the acquisition brings to their sector presence.

The acquired brands will operate under Haymarket’s Business Media division, where they will initially remain as separate business units. Claire Rance, managing director of Marketing Week, Creative Review, and the Festival of Marketing, will continue in her leadership role, reporting to Donna Murphy, deputy managing director of Haymarket Business Media. Murphy remarked that the acquisition underscores Haymarket’s ambition within marcomms and their commitment to building on the strong heritage of these brands. She anticipates creating “exciting content and game-changing events” that will benefit clients and audiences alike.

Haymarket, with a history spanning more than six decades, has long been a staple in the sector, launching Campaign in 1968 and acquiring PRWeek in 1988. The company presently oversees more than 70 brands across diverse sectors including medical, energy, and environment, with global offices spanning the UK, US, Canada, Germany, the Netherlands, Hong Kong, Singapore, and India.

This acquisition comes as part of Centaur Media’s broader strategic review initiated at the end of 2024, which has seen the sale of several assets. These include Mark Ritson’s MiniMBA to Brave Bison, Oystercatchers to management, and The Lawyer to Legal Benchmarking. The sale of MWCR Limited—the operating entity for Marketing Week, Festival of Marketing, and Creative Review—to Haymarket is reported to be valued at approximately £3.9 million.

For the acquired titles, this transition offers an opportunity to harness Haymarket’s resources and scale, promising expanded editorial offerings and wider industry impact. Creative Review’s editor, Eliza Williams, welcomed the change, expressing optimism about strengthening and growing the brand under new ownership.

Overall, this transaction reinforces Haymarket Media Group’s position as a leader in specialist media serving marketing and creative professionals. It is set to enhance the company’s capacity to deliver unparalleled insights, remarkable content, and noteworthy events, thereby supporting the evolving needs of the marcomms community on a global scale.

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Source: Noah Wire Services