UK-listed companies are facing mounting challenges as consumer belt-tightening and geopolitical uncertainty take a growing toll on their financial performance. A recent EY-Parthenon report reveals that nearly 20% of listed firms issuing profit warnings between July and September 2025 cited falling consumer confidence—the highest level in three years. Retailers are feeling the pinch most acutely, with over half of listed retailers referencing falling consumer sentiment in their profit warnings. This marks a continuation of trends seen since late 2022, when rising energy prices and the broader cost-of-living crisis began sharply impacting consumer behaviour.

Jo Robinson, EY-Parthenon partner and UK and Ireland financial restructuring leader, highlighted the significance of consumer confidence in this latest data, saying the weakening of consumer spending has become a dominant factor weighing on UK businesses. "The standout trend in the third quarter was the knock-on effect of weakening consumer confidence, at its highest since late 2022 when rising energy prices and the wider cost-of-living crisis were having an acute impact on consumer behaviour," she said. Consumers are increasingly selective, delaying purchases and trading down to lower-cost options, amplifying pressures on consumer-facing sectors.

Retail and hospitality sectors, representing 10% of the UK workforce, have been hard-hit by rising operational costs including national insurance thresholds and increases in the national living wage. Christian Mole, EY-Parthenon’s head of hospitality and leisure, explained that while some businesses have adjusted their cost base, many continue to struggle to absorb these price rises. These dynamics have contributed to the total number of profit warnings reaching the highest level since late 2024, up 8% on the previous quarter. Over the past year, nearly a fifth (18%) of all UK-listed companies have issued at least one profit warning.

Wider geopolitical and policy uncertainty is also playing a significant role in the deteriorating outlook, with 47% of firms issuing profit warnings citing this as a leading factor—nearly triple the 17% figure from the previous year. Trade tensions, including ongoing impacts from US trade policies, continue to disrupt supply chains and weaken demand, according to the report. Tariff-related issues were mentioned by 22% of services issuing profit warnings. Furthermore, contract and order cancellations or delays were cited by over a third (34%) of companies as a major cause of profit warnings, underscoring the uncertain business environment.

Industry analysis also reveals that the challenges are not confined to listing-wide trends but extend into specific business sectors. Retail Gazette data from earlier years showed nearly half of listed retailers issued profit warnings in 2022 amid rising costs and weakened demand, while recent reports indicate 41% of FTSE retailers issued warnings in the last 12 months, driven by cost-of-living pressures. In consumer-facing sectors more widely, 36% of businesses flagged profit warnings, including high percentages in personal care, grocery, and drug retail segments. The pattern of increasing disruptions from contract delays and cost pressures appears consistent across quarters.

The broader economic context remains challenging, with inflationary pressures, labour market constraints, and higher interest rates combining to squeeze margins across sectors. Companies are navigating these obstacles while adapting operations and supply chains amid ongoing uncertainty, including growing risks such as cyber threats. As the government prepares for its autumn Budget, business leaders face difficult decisions in adjusting to the persistent fragility in both consumer behaviour and the wider geopolitical landscape.

Despite these headwinds, some companies, such as UK cycling retailer Sigma Sports, have reported a tentative recovery following previous losses linked to post-COVID economic instability and a slump in consumer demand. The company described its 2024 financial year as "positive," highlighting increased market share after the collapse of a major competitor. Such individual performances illustrate that while the overall environment is difficult, adaptive strategies and market shifts may offer opportunities amid the prevailing uncertainty.

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Source: Noah Wire Services