On May 4, 2024, the first Gudetama Cafe in the United States opened in Buena Park, California, drawing large crowds of enthusiasts to Buena Park Downtown Mall. This cafe, themed around Sanrio’s character Gudetama, a lethargic egg with a significant following, marks an American expansion similar to Sanrio’s Hello Kitty Cafes in Irvine and Las Vegas. Managed by Cesar Shih, a franchisee experienced in themed cafes, the Gudetama Cafe offers a menu heavy on egg-based dishes, integrating the character’s lazy ethos into its presentation and service style.
The cafe’s decor prominently features yellow, reflecting Gudetama's color and attitude, with murals and statues throughout the space. Menu offerings include American-style breakfast sandwiches, sliders, and desserts, distinguished by representations of Gudetama. According to Jill Koch, a senior vice president at Sanrio, there are plans to open more character-themed cafes throughout the year.
Located at 8340 La Palma Ave., Buena Park, the Gudetama Cafe operates from 11 a.m. to 8 p.m. Monday to Thursday and from 10 a.m. to 8 p.m. Friday to Sunday.