In a recent episode of The Royal Report podcast, Newsweek’s chief royal correspondent Jack Royston suggested a new direction for Meghan Markle’s lifestyle brand. Royston proposed transforming the brand into a private members club featuring an orchard and guest accommodations, which could serve as a networking hub for high-profile figures. He mentioned that Meghan has connections with the Soho House members club through her friend Markus Anderson, which could potentially be beneficial in this venture.
Meghan’s initial approach involved a soft launch of a lifestyle website, followed by a promotional rollout that included distributing jars of jam from her American Riviera Orchard to celebrity friends. Royston noted this method provided significant exposure through social media.
Despite these suggestions, Royston acknowledged a potential flaw in the exclusiveness of a private members club, which could contradict Meghan’s advocacy for inclusivity. The website related to the brand has not yet been launched officially.