Taylor Swift recently performed in Paris as part of her "Eras Tour". Fans are finding it cheaper to attend Swift's concerts in Europe compared to the U.S. due to a strong U.S. dollar and strict European ticket resale laws. For instance, ticket prices for Swift's show in Stockholm, Sweden start at $300, significantly lower compared to average resale prices in the U.S last year of $1,600.
The presence of European Union regulations on ticket reselling has impacted prices. Laws in some EU countries, like Ireland and Portugal, prohibit profit-making from ticket resale. The EU has also enacted the Digital Services Act, enhancing transparency and regulating sales tactics in ticket resale.
Economically, traveling to see Swift in Europe could be more viable for American fans. A round-trip flight from New York to Sweden and a stay at a 4-star hotel costs about $1,300, compared to tickets alone in Miami reaching up to $8,500. The strong performance of the U.S. dollar against European currencies further benefits American tourists.
Sam Shemtob, director of Face-value European Alliance for Ticketing, advises fans to purchase tickets through reputable sellers like Ticketmaster or AEG to avoid predatory resale platforms.