The famed "Frrrozen Hot Chocolate" dessert, popularized by New York's celebrity hotspot Serendipity 3, has made its way to London. The dessert can be enjoyed at the Italian-American restaurant Sette in Knightsbridge for a limited time, priced at £18.
Sette is the sister restaurant to Serendipity 3, which opened in 1954 and has been a favorite among celebrities like Kim Kardashian, Blake Lively, and Selena Gomez, who became a co-owner in 2020. The dessert itself, made from a secret recipe of crushed ice, cocoa powder, and whipped cream, has also been featured on Oprah's bucket list and in famous movies such as "One Fine Day" and "Serendipity."
Customers enjoying the Frrrozen Hot Chocolate at Sette receive a trivia card detailing fun facts about the dessert's history, including anecdotes involving Cher, Jackie Kennedy, and Andy Warhol. Additionally, Sette offers a S'mores version of the dessert with added ingredients like marshmallows and digestive biscuits.
John Meadow, founder of LDV Hospitality which owns Sette, expressed excitement about bringing this New York culinary tradition to London, aligning two renowned venues in the process.
Serendipity 3 is known for its extravagant offerings and holds several world records for its high-end food creations. This includes the most expensive portion of fries, featuring ingredients like Chipperbec potatoes cooked in French goose fat and garnished with edible gold dust, which earned a Guinness World Record in 2021.
As well as this, Serendipity 3 has created the world’s largest wedding cake and the most expensive sandwich.
Hot chocolate has become increasingly popular, with a growing trend among Gen Z favoring this beverage over traditional nightlife activities. Influencers frequently share their hot chocolate experiences on social media platforms like TikTok and Instagram, elevating the drink's status as a marker of a locale's culinary scene.
Knoops, another popular name in the hot chocolate industry, has announced plans to significantly expand in the UK, with 200 new locations planned. The brand offers a highly customizable hot chocolate experience known as "Knoopology," boasting up to 3 billion possible drink variations, and is capitalizing on the "sober curious" trend among Gen Z.
Overall, the introduction of Serendipity 3's iconic Frrrozen Hot Chocolate in London is a significant addition to the city's food scene, providing a high-profile, celebrity-endorsed treat for residents and visitors alike.