On Wednesday evening at the Cannes Film Festival, BMW hosted an exclusive event to unveil the "Mystique Allure," a purple car designed in collaboration with supermodel Naomi Campbell. Held at BMW World, opposite the Carlton Hotel on the Cannes Croisette, the event attracted hundreds of attendees.
Naomi Campbell, 53, arrived at 10:30 PM for a brief appearance, walking through a glittering purple runway. She wore a khaki military-inspired outfit, suffered a near wardrobe malfunction, gave a brief speech, posed for photos with American model Alton Mason, 26, and left after just seven minutes. Mason wore a black suit with a waistcoat and an unbuttoned white shirt.
Naomi's rapid departure was reportedly to attend a Christian Dior event across the road at the JW Marriott hotel, where she joined Anya Taylor-Joy and Chris Hemsworth. Earlier in the day, she had walked the red carpet in a vintage Chanel gown at the "Mad Max" premiere.
Naomi's collaboration with BMW, initiated in April last year, resulted in her designing a model of the XM range. Composer Hans Zimmer, who helped design the car’s sound, also attended the event. Post-Naomi's exit, the event continued with influencers capturing promotional content, an open bar, a DJ, an ice cream stall, and a magician to entertain guests.
Naomi expressed her gratitude to BMW and highlighted Cannes' significance in fashion and cinema. She described the car as "fashionable, innovative, a masterpiece, and high in technology."
Other notable attendees included Amal Dimoldenberg, Caroline Daur, Lena Gercke, and stylist Law Roach.