London-based coffee brand Grind has partnered with Paramount Pictures to launch a limited-edition collection inspired by the cult classic film Clueless, marking the 30th anniversary of the movie as well as the opening of Clueless, The Musical in London’s West End.

Drawing inspiration from Cher Horowitz’s iconic 1990s wardrobe, the exclusive collaboration integrates nostalgic design elements into Grind’s coffee products. The collection features a hot pink holographic coffee tin, silver tartan reusable iced coffee cups, and a graphic tee depicting Cher, Dionne, and Tai, adorned with the film’s well-known quote, “UGH, AS IF.” These items are available for purchase both online at grind.co.uk and in selected Grind cafés around London.

The campaign is led by fashion influencer Abigale Masters, alongside Belinda Ingrid and Mia Min, who reimagine the film’s famous makeover montage within a contemporary London setting. The portrayal highlights coordinated plaid outfits, statement accessories, and iced coffees, creating a modern homage to Clueless’s enduring style.

Alongside celebrating the film’s lasting impact on fashion, the collaboration underscores Grind’s dedication to sustainable coffee production. Each coffee tin includes the consumer’s choice of Grind’s home-compostable coffee pods, ground coffee, or whole beans, all ethically sourced and sustainably farmed.

In addition to the product launch, Grind’s Covent Garden location is serving a Clueless-themed cosmopolitan cocktail promotion. Customers quoting Cher’s phrase “Ugh, as if!” can enjoy two cocktails for £12. This offering aligns with the proximity of the musical production at the Trafalgar Theatre.

David Abrahamovitch, Founder and CEO of Grind, commented: “Even if you haven’t watched Clueless in years, its fashion, quotes and iconic makeover scene are instantly recognisable. This collection is about bringing that nostalgia to life—with a Grind twist. Just like Cher, we’re into makeovers too. We’ve been transforming coffee to make it more sustainable, more stylish, and more accessible—whether at home or on the high street.”

The limited-edition Grind x Clueless collection is currently available for purchase. Interested customers can visit grind.co.uk to explore the full range and secure items while stocks last.

Source: Noah Wire Services