Valentino Garavani partners with Vans to launch an innovative sneaker collection, featuring AI-generated visuals that merge couture and skatewear, highlighting the evolving role of technology in fashion marketing.
Valentino Garavani has partnered with Vans to launch an exclusive sneaker collaboration that not only merges couture with skatewear but also pushes creative boundaries through a fully AI-generated campaign. This collection reimagines the iconic Vans Authentic silhouette, originally introduced in 1966, through the inventive lens of Valentino’s creative director, Alessandro Michele. The campaign’s visuals were created entirely with artificial intelligence, using original footage from Valentino’s Le Méta Théâtre Des Intimités Fall/Winter 2025-26 show in Paris as a starting point. Valentino emphasised that the imagery was generated with the informed consent of all models and talents involved, reflecting a careful approach to the ethical use of AI in fashion.
The campaign video unfolds with a striking black-and-white sequence set inside a tiled bathroom, quickly giving way to vibrant colours as models showcase the sneakers against bold red tiles. The scene then shifts surrealistically to a beach setting, juxtaposing urban and natural environments to highlight the versatility and style of the collection. This innovative use of AI signifies how established fashion houses are increasingly adopting emerging technologies to enhance storytelling and reinforce brand identity in an evolving digital landscape.
The collection itself consists of six variations for both men and women, featuring sturdy canvas uppers adorned with technicolour prints, co-branded insoles, and packaging that melds Vans’ signature checkerboard motif with Valentino’s distinctive VLogo Signature. Notably, the range includes a playful Le Chat de la Maison edition, which is exclusively available at Valentino boutiques, Valentino.com, and the Vans flagship store on Oxford Street in London. The sneaker collection became available on Valentino’s online store immediately and is set to launch at Valentino boutiques worldwide, Vans.com, and the London flagship on 19 September.
This collaboration is significant for merging the streetwear heritage of Vans with Valentino’s luxury sensibility, amplified through the pioneering use of AI-generated media. Such a union represents a broader trend within the fashion industry where creative innovation meets technological advancement. However, the adoption of AI in fashion remains contentious. For instance, earlier in 2025, an AI-generated model featured in a Guess advertisement in Vogue sparked backlash on social media. Critics expressed disappointment that AI was sidelining real models, raising complex questions about creativity, labour, and representation within the industry. The Guess campaign, produced by the AI-driven creative studio Seraphinne Vallora, aimed to democratise high-fashion visuals using AI but instead intensified debate over authenticity and ethical boundaries.
Despite these concerns, Valentino’s collaboration with Vans stands as a bold example of how luxury brands can integrate artificial intelligence responsibly into their marketing and product storytelling. By using AI to reinterpret classic silhouettes and design innovative campaigns, the partnership illustrates a future where technology and craftsmanship coalesce. As the fashion world continues to explore new ways of creative expression, the Valentino x Vans project may well mark a turning point for how brands engage with digital innovation while respecting artistic integrity and ethical considerations.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative presents recent information about the collaboration between Valentino Garavani and Vans, with the earliest known publication date being 12 September 2025. ([hero-magazine.com](https://hero-magazine.com/article/283091/valentino-launches-its-customised-vans-collab?utm_source=openai)) The collection was first unveiled during the Le Méta Théâtre Des Intimités FW25 show in Paris, indicating that the content is fresh and not recycled. ([hero-magazine.com](https://hero-magazine.com/article/283091/valentino-launches-its-customised-vans-collab?utm_source=openai)) The campaign's visuals were generated using AI, based on original footage from the Valentino show, ensuring originality. ([valentino.com](https://www.valentino.com/en-wx/experience/valentino-garavani-and-vans?utm_source=openai)) The narrative includes updated data, such as the release date of 19 September 2025, which justifies a higher freshness score. ([valentino.com](https://www.valentino.com/en-wx/experience/valentino-garavani-and-vans?utm_source=openai)) There are no discrepancies in figures, dates, or quotes compared to earlier versions. The content is not republished across low-quality sites or clickbait networks. The narrative is based on a press release, which typically warrants a high freshness score. ([valentino.com](https://www.valentino.com/en-wx/experience/valentino-garavani-and-vans?utm_source=openai))
Quotes check
Score:
10
Notes:
The narrative does not include any direct quotes, indicating that all information is paraphrased or original. This suggests that the content is potentially original or exclusive.
Source reliability
Score:
8
Notes:
The narrative originates from Marketing Interactive, a reputable organisation known for its coverage of marketing and advertising news. This adds credibility to the report. However, the presence of a press release as the primary source introduces a degree of uncertainty, as press releases can sometimes present information in a biased manner. Nonetheless, the collaboration between Valentino and Vans is well-documented across multiple reputable sources, including Valentino's official website. ([valentino.com](https://www.valentino.com/en-wx/experience/valentino-garavani-and-vans?utm_source=openai))
Plausability check
Score:
9
Notes:
The narrative's claims are consistent with other reputable outlets, such as Hypebeast and Inside Retail Asia, which have reported on the collaboration and the use of AI in the campaign. ([hypebeast.com](https://hypebeast.com/2025/9/valentino-vans-collaboration-fw25-release-date-information?utm_source=openai)) The report includes specific factual anchors, such as the release date of 19 September 2025 and the availability of the collection on Valentino's online store. ([valentino.com](https://www.valentino.com/en-wx/experience/valentino-garavani-and-vans?utm_source=openai)) The language and tone are consistent with typical fashion industry reporting, and there is no excessive or off-topic detail unrelated to the claim. The tone is appropriately formal and informative, resembling typical corporate or official language.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative presents fresh and original content about the Valentino x Vans collaboration, with no discrepancies or recycled material. The information is consistent with other reputable sources, and the source is reliable. The lack of direct quotes suggests originality, and the plausibility of the claims is supported by specific factual anchors. Therefore, the overall assessment is a PASS with high confidence.
