Capital City College has unveiled Mosaic@Soho, an innovative creative hub situated at the heart of Soho, London’s renowned media and broadcast district. This state-of-the-art venue offers a blend of high-spec studios and adaptable event spaces designed for a range of creative purposes, including content production, screenings, exhibitions, and podcasting. Mosaic@Soho aims to serve venue finders and agencies looking for fresh, flexible spaces that are driven by purpose and social impact. Simon Downing, Chief Commercial and Marketing Officer at Capital City College, described Mosaic@Soho not merely as a venue but as a destination where every booking is intended to deliver both an impactful experience and tangible social benefits, calling it “Soho’s best kept secret – but not for long.”
What sets Mosaic@Soho apart from traditional venues is its operational structure under Capital City College, one of London’s largest further education providers. This setup ensures that 95% of every booking fee and partnership revenue is reinvested into nurturing diverse creative talent in the city. The funds directly support student bursaries, industry mentorships, and practical training opportunities, reinforcing a cycle where events held at Mosaic do not just leave a lasting impression but contribute meaningfully to the development of underrepresented groups in the creative industries. This ambitious social impact model aligns well with growing calls within the creative and events sector for venues to play more active roles in community and talent development.
The launch of Mosaic@Soho arrives amidst a dynamic period for London’s cultural and creative venue landscape. Recent appointments at major institutions such as the Barbican, which has brought in new directors for buildings, renewal, and audiences, highlight a broader industry focus on inclusivity, equity, and innovation. The Barbican’s renewed emphasis on expanding diversity and audience engagement echoes Mosaic’s similar commitment to social impact through education and opportunity.
Meanwhile, other significant changes include the appointment of Kerrie Kemp at ExCeL London, a leading large-scale event venue, who brings extensive experience in operational delivery and sustainability initiatives aimed at reducing single-use materials at events. Such developments indicate a wider sector trend toward venues embedding social responsibility, sustainability, and community impact into their core operations.
Furthermore, the creative events sector is preparing for new platforms that explore design, storytelling, and innovation. The planned CN Creative Leaders Summit in 2025 will focus on how to create experiences that deeply connect and inspire. This summit provides an important space for discussing the role venues like Mosaic@Soho can play in shaping meaningful, socially engaged creative experiences.
Mosaic@Soho thus emerges not only as a premier location for flexible and tech-enhanced creative productions but as an exemplar of how venues can integrate social purpose with commercial success. By funneling most of its revenues back into supporting emerging talent, it challenges the traditional event space model and could serve as a blueprint for future developments across London’s vibrant creative scene.
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Source: Noah Wire Services