A cinema in Rochdale has issued a stern warning to patrons of the recently released Minecraft movie, following reports of disruptive behaviour attributed to a viral TikTok trend. The film, featuring Jack Black and based on the iconic video game, enjoyed a successful debut weekend, bringing in an estimated £233 million at the box office. However, its popularity has led to a series of incidents at screenings, as observed in videos circulating on social media.
The REEL cinema in Rochdale acknowledged that audiences, particularly young viewers, have been participating in boisterous antics during showings of the film. Reports indicate that large groups have been seen jumping from their seats, shouting responses, and celebrating the appearance of famous characters, such as Chicken Jockey, all of which have led to disturbances during screenings.
In response to these events, the cinema management issued a notice instructing attendees to refrain from any disruptive behaviour. It stated, “We are aware of a viral TikTok trend related to A Minecraft Movie, and for the comfort of all our customers, we ask that you refrain from disrupting the screening in any way.” The management further indicated that staff would be closely monitoring the situation and that disruptive behaviour could result in patrons being removed from the cinema. The notice specified that, should the situation escalate, the police may be called to intervene.
Other cinema chains have echoed similar sentiments. Cineworld, for example, articulated a zero-tolerance policy concerning anti-social behaviour, warning that loud screaming, clapping, and shouting that disturbs other guests would lead to removal from the screening without a refund.
This initiative to curb disruption is aimed at ensuring a pleasant experience for all guests attending the movie. As cinema chains adjust to the new dynamics introduced by viral trends, they are heightening their measures to maintain an enjoyable atmosphere during film viewings, particularly for family-friendly features like the Minecraft movie.
Source: Noah Wire Services