A coalition of European news publishers has lodged a formal complaint with EU authorities alleging that Google is exploiting journalism to power artificial intelligence features without permission or payment. The European Publishers Council submitted the dossier on 10 February 2026, challenging so‑called AI Overviews and an “AI Mode” that generate concise answers at the top of search pages, shifts the traffic model that supports many outlets. According to reporting, the Commission already opened a formal probe into Google's use of publishers’ content in late 2025. (Sources: European Commission inquiries into AI and publisher content raise the same concerns.)

The complainants say the new search features effectively reuse editorial material to produce immediate answers, reducing visits to original articles and undermining advertising revenues that underpin much of the news business. Industry figures and early data from 2026 cited by publishers indicate that links in AI summaries have not compensated for lost clickthroughs. The issue strikes at the long-standing exchange in which search engines directed readers to publishers and publishers supplied high-quality material for discovery.

Christian Van Thillo, chair of the European Publishers Council, warned in a statement that “It is about stopping a dominant gatekeeper from using its market power to take publishers’ content without consent, without fair compensation, and without giving publishers any realistic way to protect their journalism.” He added that “AI Overviews and AI Mode fundamentally undermine the economic compact that has sustained the open web.” The publishers argue that proposed technical controls from Google are insufficient because choosing to block AI use could also block traditional search indexing, creating an impossible trade-off.

Google has rejected the complaint, saying it would impede features many Europeans find useful and stressing that it provides controls for site owners to manage how their material is treated. A company spokesperson told reporters that “These inaccurate claims are an attempt to hold back helpful new AI features that Europeans want. We design our AI features to surface great content across the web and we provide easy-to-use controls for them to manage their content.” The company has said it is developing opt‑out mechanisms for website owners. Editorially, that position frames the changes as user‑facing improvements rather than appropriation of third‑party content.

Brussels’ competition inquiry, begun in December and now reinforced by the publishers’ filing, will examine whether Google has abused its dominant position by using web content and YouTube videos to train and power AI services without proper deals or meaningful opt‑outs. The Commission has made clear that opening an investigation does not imply wrongdoing, but it can lead to significant fines or remedial orders if breaches are found. Officials have also signalled they may act quickly to prevent lasting damage to independent media while the probe proceeds.

The outcome of this dispute could set a global precedent for how AI platforms compensate creators whose work trains or feeds generative systems. If regulators side with publishers, Google might be required to implement a more systematic remuneration regime, potentially modelled on past EU copyright measures but broader and more automated. Conversely, a ruling favouring Google would leave search engines freer to summarise web content on‑page, reinforcing a turn away from click‑driven traffic flows.

The case adds to a wider push by EU regulators to rein in large online platforms’ market power, seen in recent inquiries and fines across the tech sector. For publishers fighting to sustain independent journalism, the Commission’s decision will be pivotal: it may determine whether search engines remain traffic conduits or become direct answer providers that capture the value of reporting.

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Source: Noah Wire Services