Ireland’s data protection authority has opened a formal inquiry into X after reports that the platform’s Grok AI chatbot generated and shared sexualised deepfake images without consent, including material that may involve children. The probe, announced by Ireland’s Data Protection Commission, will assess whether X’s handling of personal data breached the EU’s General Data Protection Regulation.

Grok, built by Elon Musk’s xAI and integrated into X, prompted international outrage when users were able to coax the system into producing images that undressed or sexualised real people. Researchers and rights groups flagged a range of harmful outputs, and although X introduced restrictions after the backlash, European regulators judged those measures inadequate. According to reporting, some of the generated images appeared to depict minors, escalating concern among authorities.

The Irish regulator said it has been engaging with X since the first media accounts emerged and will examine whether personal data belonging to European users was lawfully processed in the development or operation of Grok. Under GDPR, Ireland acts as the lead supervisory authority for X in the EU because the company’s European base is in Dublin, giving Dublin primary jurisdiction over data-protection questions that affect Europeans.

Brussels has also opened a parallel examination focused on compliance with the bloc’s Digital Services Act, which obliges major online platforms to limit the spread of illegal content. The European Commission’s inquiry will probe whether X sufficiently assessed and mitigated the risk that its AI tools could be used to create and distribute manipulated sexual images of real people; if violations are found, the Commission can impose fines that run into single-digit percentages of global turnover.

The controversy has prompted action beyond Ireland and Brussels. Spanish authorities have ordered prosecutors to investigate X and other platforms for alleged crimes connected to AI-generated child sexual abuse material, with Prime Minister Pedro Sánchez writing on X: "These platforms are attacking the mental health, dignity and rights of our sons and daughters." French prosecutors conducted raids on X’s Paris offices and questioned company representatives, while UK regulators have opened their own lines of inquiry.

The scrutiny comes as X already faces separate enforcement under EU rules: the Commission previously fined the company for failures linked to verification and transparency obligations. That prior penalty, and the new cross-border inquiries into Grok, underline how swiftly regulators are using both data-protection and platform-liability frameworks to tackle the risks posed by generative AI on social networks.

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Source: Noah Wire Services