Rosica Communications will lead a session at the upcoming NTEN conference aimed at helping not-for-profit communicators adopt artificial intelligence in ways that are both effective and ethically defensible. According to the announcement, agency principals will walk attendees through practical approaches designed for organisations that must balance limited resources with the need to maintain trust and mission alignment. [2]

The session will centre on five core strategies for AI-assisted communications: idea generation for content, tailoring messages to different stakeholder groups, optimising content for search and AI discovery, repurposing material across channels, and preserving a human voice in public-facing work. Rosica Communications says the goal is to provide concrete techniques that scale productivity without sacrificing authenticity. [4],[5]

Organisers plan to illustrate each strategy with examples of AI-assisted content and to outline how nonprofits can implement the practices to meet fundraising, storytelling and advocacy objectives. The presenters stress human oversight as a constant: disclosures about AI use, review for accuracy and a prohibition on deceptive outputs form part of the agency's stated approach. [1],[2]

Chris Rosica, who will appear alongside his colleague, is presented as an authority in nonprofit media relations and digital marketing; Rosica is the author of several books on branding and social media and is a frequent commentator in national outlets. The announcement also highlights his board service and the agency's work with education, youth development, healthcare and social impact organisations. [1],[3]

The event notice underscores Rosica Communications' broader AI commitments, noting that the agency publishes formal AI tenets which mandate human review, annual policy reviews and a firm stance against misinformation and deepfakes. That framework echoes guidance the agency has shared in recent posts advising nonprofits to use AI for scaling personalised outreach and trend analysis while reserving judgement-critical tasks and crisis communications for people. [2],[3]

The session sits alongside a growing ecosystem of training for nonprofits on responsible AI. NTEN itself offers professional certificates and introductory courses that cover ethics, bias mitigation, data privacy and applying AI risk frameworks to nonprofit workflows , resources intended to help organisations adopt tools in ways that align with mission and equity goals. Organisers say the conference session will complement those broader learning opportunities by delivering tactical, communications-focused practices. [6],[7]

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Source: Noah Wire Services